Director - Healthcare Marketing

3Cloud

22d•Remote

About The Position

Are you looking for a role that motivates and challenges you? Are you ready for an opportunity for growth? Do you want to work on teams where people roll up their sleeves to take on tough problems together, and regularly blow the doors off our clients with their outstanding teamwork? If you answered yes to those questions, 3Cloud might just be for you! At 3Cloud, we hire people who aren’t afraid to experiment or fail. We hire people who are willing to give direct and candid feedback to their managers, leaders, and team members. We hire people who jump at those opportunities because they care about our collective growth and success. We hire people who challenge and hold each other accountable for living 3Cloud’s core values because they know that it will result in amazing experiences and solutions for our clients and each other. Director – Healthcare Marketing This role is responsible for developing – and telling – a story about an organization’s capabilities with regard to a healthcare market focusing on payors and providers. In this role you will work closely with Delivery and Alliances teams to create the healthcare Azure GTM marketing strategy and coordination of execution with various resources within the organization.

Requirements

12+ years B2B product/solution marketing experience with a strong focus on compelling, differentiated, and provocative messaging and positioning
Have basic understanding of healthcare industry (sub-verticals, personas, pain points, etc.)
Experience developing positioning and messaging for offering packages that serve multiple use-cases, verticals, and enterprise markets
Ability to master a sophisticated offering with multiple dimensions (including platform, services, and partnerships) and simplify into easily digestible yet uniquely differentiated value propositions
A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment
Ability to inspire cross-functional teams, tell compelling stories and present with confidence to a broad range of audiences
A consistent record influencing a cross-functional and highly diverse distributed team to outcomes
Experience working closely with delivery management, engineering, analytics, design, and other marketing capabilities (regional marketing, growth marketing, brand and content marketing) to develop, launch, and scale solutions
Creative, resourceful, detail-oriented, and well-organized
Track record of effectively advising senior stakeholders on product/solution positioning and priorities
Outstanding verbal and written communication skills; very comfortable communicating to senior executives
Highly effective analytics, listening, and critical thinking skills with deep commitment to understanding customer needs
Strong project management and collaboration skills with the ability to balance shifting priorities and handle ongoing projects

Nice To Haves

Preferred experience at a company with ARR > $300M, SaaS or IT consulting, cloud platform, healthcare SaaS

Responsibilities

Plan, orchestrate, and execute solution launches that accelerate sales, increase awareness of the 3Cloud brand, and drive demand.
Strategic Narrative, Messaging and Positioning: craft and optimize positioning and messaging (including market, company, platform, and competitive positioning) to equip sales teams to close deals, support successful solution launches, and deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.)
Deep Solution Expertise: foster a meaningful relationship with delivery leadership, maintain a deep understanding of our current services and solution offerings and plans, lead the creation, design, and enablement of our demos, and ensure that all PMM work is guided with intimate knowledge of our solutions.
Marketplace: publish all solution offerings on channel marketplace such as Azure marketplace and Databricks brick builder.
Act as liaison with demand teams to ensure campaigns are running successfully and generating top of funnel volume for the healthcare sales team.
Equip our sales team with enablement content such as solution playbooks with the aim of increasing win rate and decreasing sales cycle length.
Align materials to Microsoft solution plays to enable Microsoft sellers.
Leverage company thought leadership content, adding Microsoft lens to bring back to the Microsoft channel to position 3Cloud the top partner for Azure healthcare focus.
Develop client success stories and client win wires for Microsoft.

Benefits

Flexible work location with a virtual first approach to work!
401(K) with match up to 50% of your 6% contributions of eligible pay
Generous PTO providing a minimum of 15 days in addition to 9 paid company holidays and 2 floating personal days
Two medical plan options to allow you the choice to elect what works best for you!
Option for vision and dental coverage
100% employer paid coverage for life and disability insurance
Paid leave for birth parents and non-birth parents
Option for Healthcare FSA, HSA, and Dependent Care FSA
$67.00 monthly tech and home office allowance
Utilization and/or discretionary bonus eligibility based on role
Employee Assistance Program to help with everyday challenges
3Cloud offers competitive compensation. In addition to base pay employees are eligible to receive an annual discretionary/utilization bonus. If you are hired at 3Cloud your final base salary is based on factors such as skills, education, experience and/or geographic location. Please keep in mind that the range mentioned above includes the full base salary range for the role.