Director, Health Systems Marketing

Vertex Inc. • Boston, MA

22h • Hybrid

About The Position

The Director, Health Systems Marketing, is responsible for leading the development and execution of Health Systems strategy and marketing tactics across field promotion, peer-to-peer education, and digital marketing channels. The director will lead a team of Health System marketing professionals and work closely with the Directors of Strategic Accounts. Vertex recently launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. Promotional education is critical to the success of JOURNAVX. This role will develop high impact strategy and promotional content across all channels and work closely with colleagues on the HCP and DTC marketing teams, US market access team, and HEOR team. This role will be expected to develop and execute training on the above content to a large field team of ~200 members.

Requirements

• Direct experience with communications review committee for review of tactics
• Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations
• Analytical mindset, with demonstrated ability to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• Advanced knowledge of market forecasts and relationship of business drivers to revenue
• Advanced working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Demonstrates strong understanding of health information technology, IDN systems, and institutional markets
• Bachelor’s degree required
• Typically requires 10 years of work experience and 3 years of supervisory/management experience, or the equivalent combination of education and experience
• Ability to travel 20% (~4 days a month)

Responsibilities

• Serve as the Health Systems landscape subject matter expert focused on health systems marketing, engagement strategy & insights integration
• Lead the refinement of the Pain Health Systems strategy in partnership with the Strategic Accounts team and Market Access team
• Support implementation of Strategic Accounts 2.0 priorities (evolved value propositions, bespoke asset development for diverse health system stakeholders, etc.)
• Leads and develops a team of Health System marketing professionals (Assoc. Directors and Senior Managers)
• Manages the Health System Agency of Record relationship and manage the budget associated with the AOR
• Provides input into forecasting assumptions on Health System adoption of JOURNAVX
• Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.) and makes strategic recommendations to advance performance against goals

Benefits

• This role is eligible for an annual bonus and annual equity awards.
• Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.
• At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.
• From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees