Regional Health Network Marketing Director

Medical University of South Carolina•Charleston, SC

11d•Onsite

About The Position

If you're passionate about storytelling and crafting innovative, high-impact marketing strategies, and you thrive on leading transformation – we want to hear from you! Join our dynamic and growing team, where your expertise in integrated marketing communications will help us evolve marketing at the Medical University of South Carolina. We are searching for a seasoned talent to lead integrated marketing for our Regional Health Network. MUSC Health’s Regional Health Network (RHN) encompasses three divisions - Catawba, Midlands and Pee Dee Divisions. Together, these divisions include nine hospitals and a broad network of outpatient clinics that deliver a wide range of services across the state. The hospital portfolio spans multiple levels of care, including behavioral health facilities, acute-care hospitals, and a skilled nursing facility. Each division is led by a Division Chief Executive Officer who reports to Health System leadership and is supported by a regional Executive Leadership Team responsible for operational, clinical, and strategic performance across their respective divisions. This role leads high-impact, integrated marketing and communications efforts across the divisions, driving transformation, strengthening the brand, and accelerating growth through measurable results. The position leads a team of seven and requires a hands-on leader, responsible for developing multi-channel campaigns, managing key senior stakeholder relationships, and executing local and enterprise marketing strategies. It requires agility, collaboration, and a focus on speed-to-market, data-driven optimization, and exceptional relationship management. This is an on-site position in Charleston, SC.

Requirements

Bachelor’s degree in marketing, communications, business, or related field.
10 years of progressively responsible marketing experience with bottom-line accountability for measurable business results.
Deep knowledge and robust experience building integrated, multi-channel campaigns across paid, earned, social and owned (PESO).
Product marketing or service line marketing experience required.
Accomplished in elevating the brand, strategic and tactical plan development, implementation, evaluation, and tracking.
Qualitative and quantitative market research experience.
Agency and vendor management.
Demonstrated ability to develop measurable business development/ marketing plans that show successful results in achieving growth targets.
Excellent problem-solving, leadership, interpersonal skills - and exceptional relationship management skills.

Nice To Haves

Masters preferred

Responsibilities

Sets strategy and leads a team tasked with building campaign strategies across the regional network.
Executes comprehensive marketing/communication plans in a timely manner.
Reports outcomes in a clear, concise, and actionable fashion.
Manages external agencies as an extension of the team to deliver and optimize commercially oriented marketing tactics.
Define, evolve and continuously refine the team’s charter to ensure a consistent enterprise-wide marketing approach while honoring the unique needs, priorities and market dynamics of each division and its CEO.
Sharpen operational rigor, planning discipline, and measurement constructs and integrated across regions to elevate the team’s impact – favoring outcomes over activities.
Collaborates with cross functional team members within MUSC’s Office of Communications and Marketing to achieve marketing campaign objectives.
Drives alignment and integration of clinical marketing strategies with regional deployment.
Manages, coaches and develops a high performing team of regional marketing employees.
Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
Capitalizes on identified opportunities.
Other duties as assigned based on need.