Director, Head of Industry, Media and Entertainment

Roku•Santa Monica, CA

9d•$250,000 - $300,000•Hybrid

About The Position

You will play a key role in being responsible for managing a team of Senior Account Executives/Account Executives whose goal is to meet advertising sales quotas while working closely with TV and streaming brands directly and their agencies to help build performance solutions that reach this new TV viewer. You will partner with the Head of Global Media and Entertainment to identify market opportunities and drive maximum revenue through unique ad products, performance analytics and unified reporting. The ideal candidate has worked in digital media and is familiar with the required dedication for multi-tasking duties in a fast-paced environment. The ideal candidate thrives on navigating ambiguity and solving new problems. In this new world, Roku has re-written the rules of modern advertising. We partner with TV and streaming brands and show them how to best leverage this new advertising platform. This is a key hire for Roku and incredible opportunity for the right candidate looking to advance their career with a market leader in an explosive category. For Los Angeles - The estimated annual salary for this position is between $250,000 and $300,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for incentive compensation/commissions, health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Requirements

15+ years of ad sales leadership experience within CTV, digital video, or programmatic advertising
Direct experience with studio clients and agency partners
Knowledge on needs of studios both for branding, mid funnel and performance based buying
Success building and managing go-to-market for endemic partners
Knowledge of the media marketplace, including CTV, programmatic advertising, agency holding companies, DSPs, and measurement ecosystems
Credibility with senior agency and brand decision-makers and experience securing strategic partnerships
A track record of structuring complex deals and partnerships, seeing them through from ideation to execution

Responsibilities

Own Roku’s ad sales performance for the Disney portfolio and theatrical/home entertainment verticals, delivering revenue and margin target for Roku Media
Directly manage individual contributors, set goals, provide coaching and lead quarterly business reviews
Develop and execute client specific go-to-market plans and sales strategy for agencies, brands and programmatic buyers
Expand executive relationships across media and entertainment companies, agency holding companies and related associations to strengthen Roku’s presence in strategic forums and decision-making environments
Work closely with Revenue Operations, FP&A, and Media leadership to forecast, track performance and optimize pipeline, yield and margin
Collaborate with Marketing, Product, Measurement, and Engineering to provide voice of a customer feedback to be prioritized in the Ad Product and Subscription roadmaps
Partner closely with client services to ensure positive customer sentiment and retention