Director, Head of Editorial & Thought Leadership

ServiceNow • San Francisco, CA

1d

About The Position

As Director, Head of Editorial & Thought Leadership, you will own the strategic direction, editorial voice, and quality of ServiceNow’s global thought leadership – the steward responsible for shaping how ServiceNow shows up in the world — what we say, how we say it, and why it matters. You will drive our editorial strategy, leveraging business, industry and cultural insights to develop a content roadmap that powers a new audience-first thought leadership experience, ensuring our content reflects what the market cares about, not just what the company wants to promote. You will oversee an editorial team of writers and editors while acting as the final editorial steward and strategic lead. This role partners in lockstep our digital experience lead to translate audience insights into compelling, relevant, high-impact content. You will also work closely with operations, integrated marketing, and event teams to ensure thought leadership supports our key business priorities without compromising editorial integrity. This is an outside-in leadership role for a seasoned editorial strategist who understands technology, AI, and the modern media landscape and can bring fresh thinking, cultural awareness, and sharp editorial judgment to everything we publish.

Requirements

• 15+ years of experience in editorial leadership, journalism, thought leadership, or content strategy within technology, media, or a related industry.
• Demonstrated experience leading editorial teams and setting strategy at a director level or above.
• Strong background in technology, SaaS, AI, or enterprise software, with the ability to quickly grasp product and platform nuances.
• A proven track record of building high-impact thought leadership that drives audience engagement and business relevance.
• Exceptional writing, editing, and storytelling skills.
• Experience working with cross-functional partners including UX, design, marketing operations, and executive leadership.
• Bachelor’s degree in journalism, communications, marketing, or a related field

Nice To Haves

• advanced degree preferred.

Responsibilities

• Lead global thought leadership editorial strategy across company, industry, and cultural narratives
• Establish editorial voice and content plan positioning ServiceNow as a trusted authority in technology and AI
• Align editorial strategy with marketing, events, and brand priorities while maintaining audience focus
• Serve as gatekeeper for all thought leadership content, ensuring it's audience-driven, insight-led, and strategically aligned
• Advise senior stakeholders with guidance, feedback, and principled pushback when needed
• Translate trends, news, and cultural shifts into timely, differentiated editorial ideas
• Surface fresh perspectives and original insights beyond standard executive messaging
• Partner with digital experience lead to design content using performance data and audience insights
• Collaborate with operations, campaign, and events teams on integrated initiatives while maintaining editorial rigor
• Lead and develop team of writers, editors, and copy editors
• Set quality standards, workflows, and review processes ensuring consistency and credibility
• Coach team on storytelling, clarity, voice, and journalistic best practices
• Own written editorial and partner with producers/creative leads on video, audio, and multimedia
• Determine optimal format for each story (article, podcast, video, interactive) and guide execution

Benefits

• health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees