Director, Growth Marketing

AliveCor

About The Position

At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical ECG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, millions of users have taken more than 200 million heart health measurements and counting. Our vibrant team of people are attracted to AliveCor because they want to build something meaningful - and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission! The Opportunity AliveCor is looking for a Director of Growth Marketing to join our Marketing team. The ideal candidate will be a strategic, data-driven leader with deep expertise in full-funnel digital marketing, have a strong grasp of analytics and attribution, and a proven ability to translate insights into performance improvement. This individual will be responsible for driving measurable growth in consumer acquisition, engagement, and retention—while also building strong awareness and demand among professional audiences. The ideal candidate thrives on experimentation, collaboration, and results, and will bring a track record of success in consumer healthcare marketing.

Requirements

10+ years of experience in digital and growth marketing, ideally within healthcare, wellness, or other regulated consumer industries
Proven success driving measurable growth through paid digital, social, email,, SEO, and conversion optimization
Deep understanding of both D2C consumer acquisition and B2B/professional marketing
Strong analytical skills with the ability to interpret data, build actionable insights, and present findings to senior leadership
Experience managing a team of marketers, agencies, internal stakeholders, and cross-functional partners in a fast-paced environment
Expertise with marketing technology platforms (CRM, analytics tools, ad tech, automation systems)
Exceptional leadership, communication, and collaboration skills
Bachelor’s degree required

Nice To Haves

MBA or advanced degree a plus

Responsibilities

Develop and execute a comprehensive omni-channel growth marketing strategy to drive consumer device and subscription sales across brand website, Amazon, retailer dotcoms and brick & mortar stores
Define and monitor KPIs using advanced attribution models and real-time data to optimize the full sales and engagement funnel
Champion a "test-and-learn" culture to iterate on creative, audience segmentation, and channel mix to maximize marketing efficiency—improving conversion rates and unit economics over time
Lead a high-performing team of marketers, and vendor/agency/technology partners to ensure delivery of high-quality work and optimal ROI while fostering a culture of accountability and innovation
Oversee all digital channels—including paid media, email, website, SEO, and social—while leveraging automation and personalization to drive customer engagement
Oversee budget allocation, pacing, and forecasting across all digital initiatives.
Leverage data and insights to inform audience segmentation, creative strategy, and channel investments
Lead customer lifecycle initiatives through marketing automation, personalization, and advanced targeting to deepen customer engagement and strengthen loyalty
Monitor and identify emerging trends, technologies, and platforms that will fuel future growth
Partner closely with the VP of Consumer Marketing and VP of Enterprise Marketing to build best-in-class digital programs to support sales growth across and b2c and b2b marketing