Director, Growth & Conversion Lead

ADT•Boca Raton, FL

About The Position

The Director, Growth & Conversion Lead serves as a key driver of business growth, working cross-functionally with Marketing, Sales, Business Development, Partnerships, and Finance teams to identify and execute opportunities that support annual performance goals. This role partners closely with marketing and analytics teams to drive demand generation and optimize conversion performance across distribution channels. The position also works with sales and operational partners to improve execution and performance while collaborating with Finance and Pricing teams to support growth and profitability objectives.

Requirements

Strong financial and commercial acumen
Strategic problem-solving and analytical thinking
Ability to influence and align cross-functional teams
Strong quantitative mindset and comfort working with data
Technical literacy and ability to leverage modern analytics tools
Bias for action and results-oriented approach
Experience guiding and mentoring team members while modeling strong leadership behaviors
Bachelor’s degree required; MBA preferred but not required
10+ years of experience in analytical, strategy, or growth-focused roles

Nice To Haves

Experience in consumer, retail, subscription, or technology-enabled businesses preferred

Responsibilities

Serve as a primary driver of growth initiatives, working cross-functionally to identify and execute opportunities that support annual business goals.
Partner closely with Finance to establish and track growth and revenue targets to ensure continued business performance.
Work with Marketing and Pricing teams to develop compelling offers and promotions that drive customer acquisition while maintaining financial performance.
Collaborate with Marketing and analytics teams to drive demand generation and improve conversion performance across channels.
Serve as a subject matter expert and key decision-maker for conversion optimization strategies across multiple sales and distribution channels.
Work cross-functionally with Sales, Business Development, and Partnership teams to align growth initiatives and distribution strategies.
Provide recommendations related to pricing, packaging, advertising, and distribution strategies to support business growth objectives.
Collaborate with analytics teams to identify high-value customer segments and determine effective targeting strategies.
Partner on strategies focused on customer upgrades, engagement, and retention to improve lifetime customer value and revenue performance.
Conduct deep analysis of funnel performance to identify friction points and opportunities for performance improvement.
Develop executive-ready presentations, dashboards, and reports that communicate performance insights and business impact.