Director, Growth & Brand Media

Favor • Austin, TX

22d • Hybrid

About The Position

The Director, Growth & Brand Media for Favor Delivery will lead the strategy, execution, and optimization of a full-funnel paid media program to drive acquisition, retention, and brand awareness, for our Customer, Runner, and Merchant audiences. Overseeing a team Growth and Brand paid media managers, this leader will manage investments across search, social, display, TV, audio, out-of-home, and other emerging channels, ensuring media dollars are deployed efficiently to maximize growth and brand impact. They will own the vision for an integrated media strategy, balancing performance-driven campaigns with brand-building efforts, while leveraging data, experimentation, and cross-functional collaboration to optimize reach, engagement, and ROI. This role requires a strategic thinker with deep expertise in paid media, a test-and-learn mindset, and a strong ability to navigate a fast-paced, high-growth environment. The Director, Growth & Brand Media will report to the Sr. Director of Growth & Lifecycle Marketing.

Requirements

• Bachelor’s degree; Masters degree is a plus.
• 10+ years of hands-on experience in growth marketing or media.
• 5+ years of people management experience.
• Deep experience managing Paid Search, Paid Social, Display, Mobile App User Acquisition, Retargeting, Influencer and Streaming and Offline Audio/Video, and OOH media channels and campaigns.
• Expert with Excel/Google Sheets and using data to draw insights that drive strategy.
• Experience in/around a start-up or mobile culture - i.e. you can adapt to quick changes within both the company and mobile industry.
• Deep understanding of attribution, tracking and measurement, incrementality, media mix modeling, etc.
• Ability to work and thrive in a fast-paced and high-pressure environment.
• Self-directed, proactive and able to define and execute projects independently.
• Excellent communication skills and ability to work effectively across departments and teams.

Nice To Haves

• An understanding of the nuances of both the demand and supply side of the on-demand marketplace.
• A self-starter, who proactively identifies problems and gaps, and independently drives solutions forward.
• Excited by marketing opportunities, driven to push the limits, and someone who takes pride in producing quality work.

Responsibilities

• Lead, develop and execute a strategic vision for Favor’s paid media program, ensuring a balanced approach between performance marketing and brand-building to drive sustainable growth.
• Own media planning and execution across search, social, display, TV, audio, out-of-home, and other emerging channels, optimizing for efficiency, scale, and impact.
• Manage, mentor, and grow a team of growth and performance marketers, fostering a culture of empowerment, innovation, collaboration, and continuous learning.
• Establish and maintain relationships with media agencies and vendors, ensuring best-in-class strategy, execution, and optimization of media investments.
• Strengthen collaboration with the in-house Brand and Creative team to continuously improve development of compelling, channel-optimized assets that enhance engagement and conversion.
• Work in partnership with Lifecycle Marketing to ensure seamless coordination between paid and owned channels for a cohesive customer journey.
• Partner with Marketing Operations, Product, and Engineering to define requirements for marketing technology and automation, ensuring the right tools and infrastructure are in place for scale.
• Work with Analytics to establish and refine media measurement frameworks, leveraging data to inform decision-making, optimize campaign performance, and prove impact on key business metrics.
• Own and optimize a large-scale media budget, ensuring efficient allocation across channels while testing new opportunities for growth.
• Continuously evaluate new media opportunities and industry trends, identifying ways to innovate and implementing to stay ahead of the competition.

Benefits

• premium health, vision, dental, and life insurance, alongside 401(k) options
• Favor delivery fee credit and H-E-B discounts!
• unlimited PTO for salaried employees
• ample vacation time to all team members
• personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators
• Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 101-250 employees