Brand Paid Media Director

PwC • Charlotte, NC

3d

About The Position

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You will manage brand campaigns, conduct market research, and confirm consistency across all channels. Translating the vision, you set the tone, and inspire others to follow. Your role is crucial in driving business growth, shaping the direction of client engagements, and mentoring the next generation of leaders. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion and a commercial mindset are all foundational to our success. You create a healthy working environment while maximising client satisfaction. You cultivate the potential in others and actively team across the PwC Network, understanding tradeoffs, and leveraging our collective strength. Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Lead in line with our values and brand. Develop new ideas, solutions, and structures; drive thought leadership. Solve problems by exploring multiple angles and using creativity, encouraging others to do the same. Balance long-term, short-term, detail-oriented, and big picture thinking. Make strategic choices and drive change by addressing system-level enablers. Promote technological advances, creating an environment where people and technology thrive together. Identify gaps in the market and convert opportunities to success for the Firm. Adhere to and enforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance) the Firm's code of conduct, and independence requirements. The Opportunity As part of the Brand Management team you will lead PwC’s paid media strategy aligned with business goals, brand, and priorities. As a Director you will set the strategic direction, drive business growth, and oversee multiple projects while maintaining impactful executive-level client relations. This role offers the chance to shape holistic paid media strategies, manage substantial budgets, and connect media activities to measurable outcomes, all while fostering an environment of collaboration and innovation.

Requirements

• High School Diploma
• At least 8 years of integrated Media experience

Nice To Haves

• Bachelor's Degree in Marketing, Business Administration/Management preferred
• Demonstrating thought leadership in paid media strategy
• Leading cross-functional teams in complex environments
• Inspiring and influencing others effectively
• Utilizing analytical mindset for performance insights
• Thinking creatively and driving structured experimentation
• Managing large media budgets effectively
• Connecting media activity to demand with clear KPIs
• Demonstrating exceptional project management skills
• Building and enforcing media governance including campaign taxonomy, naming conventions, UTM standards, viewability, brand safety and fraud controls

Responsibilities

• Lead the development and execution of paid media strategies that align with business objectives
• Manage significant budgets and promote the allocation of resources
• Oversee the performance of media campaigns and analyze their impact on business growth
• Work with internal teams and external agencies to enhance media effectiveness
• Establish governance frameworks to promote compliance and accountability
• Drive innovation and foster a collaborative environment within the team
• Mentor team members to cultivate their skills and potential

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: High school or GED
• Number of Employees: 5,001-10,000 employees