Director, Growth and Performance Marketing - Bellevue

Aircall•Seattle, WA

1d•$200,000 - $235,000

About The Position

Aircall is hiring a Director of Growth & Performance Marketing to own and scale our global inbound demand engine as buyer behavior shifts in an AI-driven world. This role has end-to-end ownership of inbound demand, with accountability for building predictable, efficient pipeline. The charter spans all inbound channels, including paid acquisition across search, paid social, affiliates, and influencer marketing, as well as SEO, AI-driven search and answer engines, global campaign execution, and the website as a core conversion engine. This leader is responsible for turning global campaigns and the website into always-on, measurable demand drivers across regions, and ensuring all inbound channels work together as a single system. You will partner closely with Sales, RevOps, Finance, within Marketing, and work closely with Marketing Operations to influence systems, attribution, and measurement, ensuring inbound strategy translates into reliable revenue outcomes. Success is measured by pipeline volume, conversion, efficiency, and predictability to align inbound to revenue outcomes.

Requirements

10+ years of experience in growth or performance marketing within B2B SaaS with hands-on ownership of inbound demand, global campaigns, and website conversion.
A Bachelor's or Master's Degree in a relevant field.
Proven experience scaling SaaS demand through cost-efficient acquisition channels.
Deep expertise across paid search, paid social, affiliates, influencer marketing, SEO, global campaigns, website optimization, and AI-driven discovery surfaces.
Experience leading and operationalizing global campaigns and website optimization across NA, EMEA, LATAM, and APAC.
Demonstrated ability to grow pipeline while improving efficiency and predictability.
Strong partnership mindset with Sales and a clear focus on pipeline quality and revenue impact.
Practical experience applying AI in day-to-day growth and performance marketing workflows.
Ability to operate at both strategic and execution levels.

Responsibilities

Own all inbound demand globally across paid search, paid social, affiliates, influencer marketing, SEO, AI-driven discovery, campaign-led demand, and website conversion.
Lead, scale, and operationalize global campaigns, turning them into repeatable, measurable demand generation programs across regions.
Own the website as a conversion engine, driving continuous A/B testing, improvement across messaging, UX, experimentation, and conversion rate optimization in partnership with brand/content and product Marketing.
Lead global paid programs across Google, Bing, LinkedIn, Meta, and emerging platforms with accountability for ROAS and cost-per-qualified-pipeline.
Scale affiliates and influencer programs as core demand channels with clear attribution, optimization, and performance standards.
Evolve SEO from a traffic-focused function into an intent- and conversion-driven engine aligned to modern buyer behavior and AI search.
Ensure Aircall is discoverable and recommended across AI-powered answer engines and platforms including ChatGPT, Perplexity, Claude, and Gemini.
Build and own a rigorous experimentation roadmap across channels, regions, formats, and on-site experiences to identify scalable, high-intent growth levers.
Develop full-funnel strategies that align paid, organic, lifecycle, campaign, and website experiences to improve conversion and pipeline quality.
Operate as a true partner to Sales with shared accountability for pipeline quality, conversion, and revenue outcomes.
Partner with RevOps and Finance to improve forecasting accuracy, budget efficiency, and pipeline predictability.
Lead, develop, and scale a global performance marketing team using a hands-on, player-coach approach.
Apply AI in day-to-day execution across analysis, experimentation, creative iteration, and insight generation.
Own vendor relationships and the growth technology stack, prioritizing tools that improve speed, learning, and efficiency.
Manage global budgets with clear targets for efficiency, cost-per-qualified-pipeline, and quarter-over-quarter improvement.