Director, Go-to-Market Finance – Digital Advertising & Marketing Solutions

The Knot Worldwide • New York, NY

60d • Hybrid

About The Position

The Financial Planning and Analysis (FP&A) team at The Knot Worldwide is the financial engine that partners with executive leadership to drive growth by providing comprehensive financial advice that enables informed, high-impact decision-making across our entire expansive family of brands and business models (2-Sided Marketplaces, eCommerce, Advertising, and Media).

We are seeking a highly strategic and analytical Director of FP&A to lead financial planning and analysis for our Global Media Solutions (Ads) Business and Global Marketing Organization. This critical role will partner closely with our Chief Marketing Officer (CMO) and leader for our Global Media Solutions (Ads) Business and their leadership teams to provide insightful financial guidance, drive strategic decision-making, and optimize performance.

Requirements

• Relevant Background: 10+ years of increasing responsibility in a financial/analytical role (or 8+ years showing rapid career acceleration) in highly analytical roles such as Strategic Finance, Go-to-Market Finance, Marketing Finance, Investment Banking, Private Equity, Data Science, or Management Consulting.
• Education: MBA and a Bachelor's degree (BA or BS) in Finance, Accounting, Business, Economics, STEM, or a highly analytical field (e.g., Engineering, Math, Statistics)
• Leadership: 3+ years of experience leading high performing teams
• Strategic Acumen: Deep understanding of competitive dynamics and the broader industry landscape; ability to connect daily operational decisions to long-term strategic goals.
• Business Partnering: Proven track record of strategic business partnering with executive-level stakeholders.
• Analytical Excellence: Exceptional analytical and problem-solving skills, with the capacity to think creatively and critically about unstructured problems.
• Leadership Presence: Confidence and skill to present effectively, describe complex deliverables, and communicate effectively with Senior Leadership.
• Collaboration: Highly collaborative team player with strong relationship-building skills and a positive contributor to the team environment.
• Entrepreneurial Drive: High-energy self-starter who is dedicated to driving toward goals and seeks new ways to assess and visualize data/performance that scales effectively.
• Adaptability: Thrives in constant change and is able to work independently to manage multiple priorities, consistently delivering high-quality, precise work even under pressure and tight deadlines.

Responsibilities

• Strategic Business Partnerships: CMO Finance Partner: Serve as a financial partner to the Marketing Leadership Team, providing strategic insights and recommendations to support business growth and financial targets. Global Media Solutions Advertising Business: For our Global Media Solution (GMS) business you will be providing financial guidance and driving strategic initiatives. Modeling & Analysis: Proactively identify key business drivers and create robust financial models to reflect strategic priorities. Design and execute regular financial analysis to evaluate strategic options and identify critical areas for attention. Ad-Hoc Analysis: Conduct complex ad-hoc financial analyses to support strategic initiatives, evaluate new programs, and inform critical business decisions.
• Unit Economics & Analytics: KPI’s and ROAS: Develop and maintain robust reporting to track key marketing metrics, including Top of Funnel KPI’s and ROAS (Return on Ad Spend). GTM Efficiency: Continuously analyze and report on key indicators like the LTV:CAC ratio and CAC Payback Period to assess the health of our go-to-market motions, optimizing marketing channel spend and investments.
• Financial Planning, Automation, and Stakeholder Management: Financial Planning & Analysis (FP&A): Lead the annual budgeting, long-range planning, and monthly forecasting processes for the Global Marketing organization and GMS Business Senior Leadership Reporting: Prepare and present financial reporting and summaries for management, the Board, and other key stakeholders. Process Improvement & Automation: Identify and implement opportunities to improve financial processes, systems, and reporting capabilities, leveraging system-driven solutions. Cross-Functional Alignment: Collaborate closely with other FP&A team members, Accounting, Sales, and other departments to ensure consistency and build collaborative partnerships.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees