Digital Product Manager - Go-to-Market

U.S. Bank•Minneapolis, MN

2d•Hybrid

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description Digital Product Managers at U. S. Bank are customer obsessed in defining and delivering the strategy and vision required for digital experiences to stay ahead of constantly evolving economic, competitive, technological, and customer needs. As a Digital Product Manager, you will: -Ensures a data-driven approach to prioritize “building the right thing” that maximizes results for both end users and internal business partners. -Relentlessly focused on ongoing measurement and optimization of digital experiences that support seamless self-service and human-assisted customer interactions. -Advocates for reusability of capabilities to drive cost-effective scale and speed to market. -Leverage market and competitive insights, customer needs, and internal business priorities to establish a digital product vision. -Vision includes definition of best-in-class, future-state user experience journey and role of experience in delivering competitive differentiation. -Align digital product vision across other enabling functions to establish an integrated delivery roadmap. -Regularly re-evaluates priorities during planning to optimize capacity against user and business value creation. -Leverages OKRs (Objectives and Key Results) to drive roadmap priorities. -Integrate digital products, platforms and capabilities to drive business value through an enhanced user experience. -Advocates for the reusability and modernization of digital platforms and capabilities across the enterprise to improve speed to market, operational efficiency, risk / compliance adherence. -Drives digital product development by actively managing the roadmap through the agile delivery lifecycle. -Leverages Discovery to evaluate the best, most valuable ideas with customer centricity skillset. -Enable the cross-channel strategy (e.g., web, mobile, voice, in person etc.) by delivering integrated digital solutions that drive adoption, engagement and growth across both digital and human customer interactions. -Identifies initial and ongoing digital product-market fit through partnering with cross-functional teams to deliver best-in-class research deliverables such as research briefs, personas, story maps, prototyping, product chartering, and mapping experiences. -Develops north star metric (NSM) to connect business outcomes to customer value and unify the team and stakeholders against a singular goal. -Continuously measures actual results against target NSM to manage performance and drive progress against product vision and strategy. -Leverage NSM and leading indicators to optimize execution and ensure teams remain focused on highest value work.

Requirements

Digital Product Management experience

Nice To Haves

Expertise on the critical interdependencies among product model system elements that help and hinder performance; ability to plan and design solutions that synchronize resources to achieve business results using business metrics, key performance indicators, design systems, service blueprints, and reusability
Ability to anticipate shifting market priorities, internal and external customer needs in a manner that consistently adds value
Strong customer centricity to implement strategies and techniques used to ensure that customers have a positive experience with the organization's products and services at every touch point
Knowledge of technical aspects of software products; ability to design, configure and integrate technical aspects of software products
Knowledge of processes, tools and techniques for assessing and controlling an organization's exposure to risks of various kinds; ability to apply knowledge of risk management appropriately to diverse situations
product PnL
product strategy, vision and planning
digital products and platforms
product discovery
product build and development
agile ways of working
channel alignment and management
adoption
customer experience research, insight and execution
go to market and sales channels
performance measurement and optimization
marketing and analytics

Responsibilities

Ensures a data-driven approach to prioritize “building the right thing” that maximizes results for both end users and internal business partners.
Relentlessly focused on ongoing measurement and optimization of digital experiences that support seamless self-service and human-assisted customer interactions.
Advocates for reusability of capabilities to drive cost-effective scale and speed to market.
Leverage market and competitive insights, customer needs, and internal business priorities to establish a digital product vision.
Vision includes definition of best-in-class, future-state user experience journey and role of experience in delivering competitive differentiation.
Align digital product vision across other enabling functions to establish an integrated delivery roadmap.
Regularly re-evaluates priorities during planning to optimize capacity against user and business value creation.
Leverages OKRs (Objectives and Key Results) to drive roadmap priorities.
Integrate digital products, platforms and capabilities to drive business value through an enhanced user experience.
Advocates for the reusability and modernization of digital platforms and capabilities across the enterprise to improve speed to market, operational efficiency, risk / compliance adherence.
Drives digital product development by actively managing the roadmap through the agile delivery lifecycle.
Leverages Discovery to evaluate the best, most valuable ideas with customer centricity skillset.
Enable the cross-channel strategy (e.g., web, mobile, voice, in person etc.) by delivering integrated digital solutions that drive adoption, engagement and growth across both digital and human customer interactions.
Identifies initial and ongoing digital product-market fit through partnering with cross-functional teams to deliver best-in-class research deliverables such as research briefs, personas, story maps, prototyping, product chartering, and mapping experiences.
Develops north star metric (NSM) to connect business outcomes to customer value and unify the team and stakeholders against a singular goal.
Continuously measures actual results against target NSM to manage performance and drive progress against product vision and strategy.
Leverage NSM and leading indicators to optimize execution and ensure teams remain focused on highest value work.

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

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