Senior Product Go-To-Market (GTM) Manager

3E • Bethesda, MD

4d • $120,000 - $135,000

About The Position

Are you a strategic thinker with a builder’s mindset? At 3E, we’re transforming the future of compliance and sustainability with powerful, data-driven solutions — and reimagining how organizations can work smarter, faster, and more sustainably. As a Senior Product Go-To-Market (GTM) Manager, you won’t just support product launches — you’ll shape how they succeed in market. This senior-level role is an opportunity to define and scale go-to-market strategies that accelerate growth, drive customer value, and strengthen our leadership in the environmental health and safety (EHS) tech space. It’s also a chance to be part of building disruptive, next-generation products that embed intelligence into customer workflows and create meaningful impact in a space hungry for innovation. This role is ideal for someone who enjoys establishing scalable processes, knows how to translate vision into executable programs, and enjoys partnering cross-functionally to make big things happen. Day-to-day activities will focus on strategic planning and execution program management, including leading the launch process for the launch of new capabilities, maintaining our overall solution positioning, and helping design and enable GTM motions to accelerate growth. Additionally, you will drive long-term customer value by monitoring and supporting the adoption of new features and driving product use. You’ll be at the center of collaboration between Product, Marketing, Sales, Rev Ops, Commercial Enablement, and Customer teams.

Requirements

• Experience: 4+ years of experience in product management, product strategy, or product marketing with accountability for GTM strategy and orchestration— ideally in B2B SaaS, information services, or regulatory/sustainability tech. Experience or interest in EHS, compliance, or sustainability domains is highly valued.
• Broad GTM Expertise: Should have a strong working knowledge of Product Management Principles, Strategic Marketing Principles, and the B2B Sales Process. A proven track record of developing and executing high-impact GTM strategies that led to product adoption, market expansion, or revenue growth.
• Communication: Excellent written and verbal communication skills to effectively communicate with various stakeholders.
• Analytical Skills: String market sensing skills. Ability to analyze data, identify trends, and make data-driven decisions.
• Leadership/Influence: Exceptional collaborator with the ability to lead and motivate cross-functional teams. Must be skilled at aligning stakeholders around a shared vision while driving accountability.
• Project Management: Strong project management skills to manage complex projects and drive execution across teams.

Responsibilities

• Strategic Planning: Developing and executing GTM strategies, including market analysis, product positioning, and launch planning.
• Program Management/Driving Cross-functional Collaboration: Working with marketing, sales, engineering, and other teams to ensure a unified approach to product launches and driving value across the entire customer experience.
• Market Sensing/Insights and ICP Alignment: Understanding customer needs, competitive landscapes, and market trends to inform product and GTM strategies. Leading marketing research and competitive intelligence gathering workstreams.
• Leading and Driving the Product Launch Process Leveraging our launch framework, lead and coordinate cross-functional go-to-market efforts for product launches, including positioning, messaging, enablement, and execution planning. Partner closely with Product, Marketing, Sales, and Customer Success to ensure alignment, readiness, and a seamless rollout that drives adoption and revenue impact.
• Product Positioning and Messaging: Defining the unique value proposition of the product and crafting compelling, differentiated messaging for key buyer personas.
• Sales/GTM Motion Enablement: Providing sales, account management, and customer teams with the necessary training, resources, and support to effectively sell the product and retain and grow accounts. Lead development of GTM aids ranging from pricing guidance, assets, bundling strategies, and enablement tools that empower Sales, Marketing, and Customer teams.
• Performance Monitoring: Tracking key performance indicators (KPIs) related to win rate, product usage and adoption, customer satisfaction, and revenue generation. Identify outages and drive optimization
• Adaptability: Adjusting the GTM strategy and supporting customer-centric innovation based on market feedback and performance data.

Benefits

• Health, dental, and vision insurance
• Life insurance and disability coverage
• Generous PTO accrual and paid parental leave
• 401(k) plan with company matching
• Employee assistance program
• Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees