Director, Global Social Media and Influencer Relations

Yubico

3d • $170,000 - $190,000 • Remote

About The Position

As Yubico’s Director, Global Social Media and Influencer Relations, you’ll be the voice, vibe, and virtual handshake of our established brand that has been built and thoughtfully curated over the years. Your mission? Build on the great work by growing, maintaining, and protecting Yubico’s public image across all our owned and earned social channels. You'll craft strategies based not only on proven success, but on instinct. You’ll create scroll-stopping content and keep your finger on the pulse of what's trending (because let’s face it, the internet never sleeps- and neither do cat videos). This role demands a creative, data-driven leader who knows their way around X, Instagram, LinkedIn, TikTok, BlueSky and YouTube like a pro. You’ll also be able and willing to embrace the rollercoaster of social, embracing new platforms you deem relevant. You’ll need to juggle multiple projects (bonus points if you can literally juggle), meet tight deadlines, and keep our brand fresh and responsive in the ever-evolving social media landscape. This also includes leading and helping grow our expanding Influencer program. You’ll report to the Vice President of Global Communications, collaborating closely with teams around the world.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience- we care more about your skills than your diploma).
• 12+ years of experience in social media management with a proven track record of building followings, increasing engagement, and driving brand awareness for global brands.
• Strong content creation and editing skills with an eye for detail and an ear for what resonates.
• Demonstrated success in working with influencers and managing these partnerships globally.
• Experience leading and managing high-performing social media teams.
• Expertise in platform-specific strategies for X, Instagram, LinkedIn, TikTok, and YouTube.
• Deep understanding of social media analytics tools (and the ability to make numbers tell a story).
• A proactive, "always-on" approach with strong problem-solving skills (because social media doesn’t come with an off switch).
• Passion for cybersecurity and a desire to make the internet a safer, smarter place.

Responsibilities

• Build out and execute strategies for growing engagement and followers across all social media platforms—this isn’t just important; it’s your superpower. We want our reach to stretch further than a viral dance trend.
• Create, edit, and oversee high-quality, engaging content that makes people stop scrolling (even if just for a second).
• Reshape and revitalize the company's YouTube presence—add personality, grow followers, and transform it into the go-to resource for staying secure online (while keeping things interesting).
• Collaborate with global influencers to amplify our brand messaging and expand our reach (yes, influencer wrangling is part of the gig).
• Manage and mentor a comms team member, helping them grow into even bigger influencer relations and general comms rockstar.
• Analyze performance metrics to refine strategies, optimize engagement, and drive continuous improvement (because data is your best friend).
• Ensure consistent brand messaging and voice across all platforms—whether it’s a serious cybersecurity post or a playful meme.
• Cross-company collaboration is key- after all, employees are some of the biggest social media influencers out there!
• Stay ahead of industry trends, emerging platforms, and best practices- because if you’re not ahead, you’re behind.

Benefits

• Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.
• Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.
• Wellness reimbursement. We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate.
• Learning and development. We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program.
• Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.
• Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total).
• Commuter Benefits. If you need to commute to the office, we offer commuter benefits.
• Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees