Director, Global Partner Marketing

Automation Anywhere

1d•$200,000 - $225,000•Remote

About The Position

Automation Anywhere, the leader in Agentic Process Automation (APA), is seeking a strategic and experienced Director, Global Partner Marketing to shape and scale high-impact, partner-driven marketing initiatives across our global ecosystem. This role is instrumental in amplifying joint value with strategic partners, accelerating pipeline creation, and driving meaningful go-to-market outcomes at scale. In this role, you will design and operationalize repeatable global partner marketing programs, lead co-marketing and co-sell motions with hyperscalers, GSIs, and regional alliances, and work cross-functionally with Sales, Channel, Product Marketing, Alliances, and Global Campaigns to deliver cohesive, market-leading execution. The ideal candidate brings a deep understanding of partner business models and global GTM dynamics, along with a proven ability to craft compelling joint value propositions that resonate across partner types, industries, and regions. You will play a critical role in helping Automation Anywhere and our partners tell a unified story—demonstrating how agentic automation transforms enterprise operations and delivers measurable business impact.

Requirements

Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred
10+ years of B2B marketing experience, including partner, channel, or alliance marketing
3+ years of people management experience leading and developing high-performing teams
Experience working with enterprise technology partners, including GSIs, cloud hyperscalers, and ISVs
Strong understanding of partner business models, including co-sell, co-market, and co-deliver motions, as well as channel economics
Proven track record of building and scaling global partner programs and successfully adapting them for regional markets
Demonstrated ability to build trusted partner relationships and collaborate effectively across cross-functional and geographically distributed teams
Strong understanding of enterprise sales motions and buying cycles, with the ability to align marketing initiatives to sales objectives
Proven program management capabilities, including the development and execution of co-marketing programs and joint value propositions
Demonstrated excellence in orchestrating integrated campaigns and large-scale events
Experience owning budgets and performance measurement, with a disciplined, ROI-focused approach
Highly effective cross-functional collaborator with the ability to operate across global teams and cultures
Global mindset with strong cultural awareness and adaptability
Proficiency with marketing automation and CRM platforms; Salesforce experience preferred
Strong analytical skills with a data-driven approach to measuring and optimizing impact
Exceptional communication, presentation, and stakeholder management skills

Responsibilities

Defining and executing a global partner marketing strategy aligned to priority partner segments, including hyperscalers, GSIs, and RSIs
Designing and scaling partner marketing programs—co-brand, co-sell, and co-deliver motions—that drive joint pipeline generation across key markets
Developing integrated partner campaigns in collaboration with Global Campaigns, tailoring content, offers, and solution plays for partner ecosystems
Creating compelling joint value propositions, messaging, and enablement assets to support partner-led demand generation
Owning strategic partner marketing plans, including quarterly business reviews, shared KPIs, and performance measurement
Partnering with regional marketing teams to ensure global partner programs scale locally with relevance, consistency, and effective integration into regional plans
Collaborating closely with Partner Sales, Alliances, Product Marketing, Enablement, and Revenue Operations to align priorities and deliver cohesive GTM execution
Integrating partners into account-based marketing strategies for priority and named accounts
Establishing measurement frameworks and dashboards that clearly demonstrate partner marketing influence on pipeline and revenue
Leading end-to-end execution of large-scale, sponsored partner events
Manage the global partner marketing budget, ensuring efficient investment allocation and strong ROI
Ensuring all partner marketing campaigns, assets, and communications align with global brand standards while enabling appropriate regional nuance