Sr. Director, Global Partner Marketing

Docusign•San Francisco, CA

1d•Hybrid

About The Position

We're seeking a Global Partner Marketing Leader to accelerate the growth of our partner ecosystem, focusing on global Resell initiatives and expanding our reach through Independent Software Vendors (ISVs) and System Integrators (SIs). In this role, you’ll create, complete, and refine marketing strategies for Docusign and Partners to drive reach, revenue, and brand impact. You’ll work cross-functionally with alliances, sales, product marketing, and regional marketing teams to develop compelling value propositions, generate demand, and strengthen partner alignment. This is a high-impact, revenue-driving role requiring a deep understanding of partner ecosystems, a strategic approach to program management, and a data-driven mentality to scale our reach and increase value. This position is a people manager role reporting to the Vice President, Product Marketing.

Requirements

15+ years in marketing, partner marketing, channel marketing, or related roles, preferably in B2B SaaS, with a strong emphasis on resell and ISV partnerships
Experience driving marketing motions with resell partners and ISVs

Nice To Haves

Experience with strategic alliances
Strong analytical skills to assess and report on the effectiveness of partner marketing programs
Excellent verbal and written communication skills, with the ability to influence and align cross-functional teams
Detail-oriented with strong project management skills, able to handle multiple projects and meet deadlines in a fast-paced environment
Ability to think strategically while executing tactically, balancing both long-term partner goals and immediate marketing needs

Responsibilities

Lead strategy and execution for revenue-generating programs with global resellers, identifying pipeline growth opportunities
Design and implement co-marketing initiatives, handle budgets, and build programs that support resell partners in generating demand and closing sales
Develop and lead marketing strategy for top-tier ISV partners (e.g., Microsoft, Salesforce, SAP) and system integrators, focusing on sustainable growth
Implement co-marketing initiatives, such as demand generation, thought leadership content, case studies, and joint events to enhance partner collaboration and visibility
Build a comprehensive growth plan for GSI partners like Deloitte and EY, aligning with Docusign’s global business priorities
Align closely with Alliances, Sales, and Product Marketing teams to meet partner revenue targets and ensure seamless go-to-market execution
Advocate for partner needs internally, securing resources and support
Manage budget effectively, monitor key metrics, and adjust strategies based on performance to optimize return on investment and pipeline impact
Organize events, both virtual and in-person, that foster partner engagement, boost visibility, and reinforce strategic alignment
Build and lead a high-performing team of marketers
Mentor and develop team members, fostering a culture of excellence, accountability, and customer-centricity

Benefits

Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

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