Director, Global Media Measurement Lead

Circana

23d•$135,000 - $150,000•Remote

About The Position

You are passionate about all things measurement and want to help shape the world of online advertising. As a Global Media Measurement Lead, you'll have a strategic focus of helping advertisers and partners scale their use of Circana's measurement and experimentation solutions to drive adoption and increase measurement maturity. You'll possess deep expertise in Circana's measurement suite, leveraging that knowledge to advise clients effectively. You'll be an influencer, shaping how both teammates and clients think about measuring the value of their marketing efforts. By understanding the opportunities and challenges advertisers face in properly valuing ROI, you'll champion a customer-centric lens in our product development strategy. This ensures innovation translates into complete, packaged tools that empower our customers to maximize the value they get from our products. You have a passion for measurement and a drive to translate insights into actionable strategies and commercial value.

Requirements

Bachelor's degree or equivalent practical experience.
5 years of experience in digital advertising sales, product marketing or product management.
Experience with marketing measurement and attribution techniques (e.g., offline measurement, attribution, A/B testing, incrementality tests) and advertising products.
Knowledge of advancements in MMM, sales effectiveness measurement solutions, and market demands that shape the future of measurement solutions.
Ability to address complex/technical offerings with products, translating them simply for sales/customers; ability to handle strategic and difficult business problems, and manage and analyze data to distill powerful insights.
Strong project management skills, ability to manage multiple projects from inception to completion.
Experience working with Agency measurement & media.

Responsibilities

Create and drive execution of plans that ensure Circana’s measurement solutions are adopted and refined to match market and customer needs.
Accountable for driving revenue growth and commercial impact through the expanded adoption of Circana’s measurement and experimentation solutions.
Independently manage a portfolio of measurement objectives and associated revenue, ensuring client satisfaction, and growth of assigned commercial targets.
Ensure Circana measurement offerings demonstrate value of Circana products & create content to support the development of sales collateral/training/insights.
Understand opportunities and challenges advertisers and partners are facing to properly value return on investment and turn into activation strategies.
Drive strategic direction for the changing landscape of attribution and measurement. Influence product roadmap and effectively communicate market needs with a focus on driving revenue.
Present measurement project findings and actionable recommendations to executive client leadership, and owns meetings with key analytics contacts.
Partner with across the industry to unlock new partnership opportunities and advancements.
Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
Maintain Industry Expertise: Stay current on trends in Media Measurement to position Circana as a thought leader and trusted advisor.
Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.