Senior Media Lead, Americas, Global Media, Amazon Leo

Amazon • Bellevue, WA

6d

About The Position

At Amazon, we’re inventing on behalf of customers, and with Amazon Leo, we’re
redefining what global connectivity looks like. Our mission is to deliver fast,
affordable broadband to unserved and underserved communities around the world
through a constellation of low Earth orbit (LEO) satellites. Every system we
build helps connect people to education, healthcare, opportunity, and each
other.

The Amazon Leo Marketing Team is seeking an exceptional Media Strategist to
architect and execute transformational integrated marketing campaigns across all
customer segments in The Americas. This is an opportunity to scale a brand at
Amazon's level—shaping how millions of people will experience and adopt
satellite broadband connectivity as the category continues to evolve.

In this strategic role, you'll be the architect of our brand equity across The
Americas, designing and executing sophisticated multi-channel media strategies
that span targeted digital channels, traditional broadcast, print, and
out-of-home. You'll have the autonomy and resources to make bold decisions that
will define how we reach market across diverse customer segments.

You'll blend strategic thinking with hands-on execution—analyzing campaign
performance data, reconciling media investments against business targets, and
refining demand models with analytics teams. You'll coordinate between media
agencies and creative teams, lead cross-functional strategy sessions, and
present Americas-specific approaches to leadership. You'll explain both
causation and mechanism: why multi-channel strategies matter for reaching
underserved communities and how your media mix drives brand health and business
growth. Throughout, you balance big-picture brand strategy with tactical
optimization, always keeping the mission front and center.

The Amazon Leo Marketing Team operates at the intersection of brand strategy and
mission-driven impact. Within that we're a lean team of portfolio media
strategists who think in systems, not channels, with deep expertise in building
brands through mass media and proven track records moving brand health metrics
that translate to business growth. We're equally comfortable presenting to
C-suite executives and optimizing campaign performance.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data
• Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Nice To Haves

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau

Responsibilities

• Build brand equity at scale: Design integrated marketing campaigns that strengthen Amazon Leo's presence across consumer, business, and government segments throughout The Americas
• Drive measurable brand impact: Move the needle on brand health metrics while building sustainable, long-term growth engines
• Orchestrate complex media journeys: Balance mass media brand-building with performance-driven tactics across digital and offline channels
• Think globally, execute regionally: Develop Americas-specific strategies that ladder up to our global brand vision while respecting local market nuances
• Partner cross-functionally: Collaborate with product, sales, creative, analytics, and regional teams to ensure cohesive go-to-market execution

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed