Director, Global Infuencer Marketing - CK Fragrances

coty • New York, NY

1d • Hybrid

About The Position

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

What You Will Do:We’re looking for a motivated Director of Global Influencer Marketing to support Calvin Klein Fragrances. In this role you will report to the SVP of Global Brand Marketing, and support with the development and execution of the influencer marketing and PR strategy, with a strong focus on digital and social communications to drive brand awareness and visibility. The Director will also help lead local implementation of strategies, working closely with the markets to leverage traditional and digital media, in addition to consumer-facing activations to inspire connections and engagement between the brands and their target audiences.

The ideal candidate is at the forefront of public relations and influencer marketing trends and has a creative and innovative approach that can elevate traditional programming with experimental forward thinking. Additionally, the candidate should be well-versed in existing and emerging social media platforms, knowledgeable on up-and-coming influencers and media outlets, and can act as a resource to the team with fresh and original ideas that can position the brands as competitive leaders within the fragrance category. The position requires strong administrative and communications skills, an aptitude for multi-tasking, and a team-player with a positive attitude who can effectively work across internal functions, with license partners, and manage complex workstreams.

Requirements

• Bachelor’s degree
• 10+ years of relevant beauty IM / PR experience
• High level of EQ as well as excellent communication and interpersonal skills
• Able to communicate across the organization at all levels
• Strong planning and organizational skills with a sense of priority and attention to details
• Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature
• Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
• Has an enthusiasm to proactively present learnings and suggest new ideas
• Excellent time management skills and the ability to adapt well to change and multi-task
• Experience working within a global scope
• Flexibility to work in a fast-paced environment
• Hard-working, self-motivated, a self-starter and passionate about the beauty industry
• Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape

Nice To Haves

• Previous experience working with Licensed-brands a plus

Responsibilities

• Manage, develop, and execute global PR & Influencers Strategies to maximize global press coverage, digital visibility, and positive consumer engagement
• Collaborate with internal cross functional teams to align and execute strategies that support the needs of the business
• Lead and partner with license partners to align and execute on all PR & Influencer Strategies
• Provide comprehensive global communications for local markets guidance & implementation, including:
• PR & Influencer Toolkits
• Influencer Partnership and Social Guidelines
• Editorial Press Tools/Collaterals
• Event & Local Activation Guidelines
• Consumer & Retail Activations
• Creative Mailers
• PR & Social Asset Requests
• Execute and support event preparation for both global and local activations with unique points of difference leveraging campaign talent, influencers, and media partnership for in-person, virtual, and digital activations
• Develop creative mailer, brand assets, and additional material to support new and upcoming launches
• Lead Global Influencer Programming, identifying up and coming talent, and opportunities to extend storytelling through innovative activations
• Manage and coordinate talent press days, interviews, personal appearances, and photo shoots
• Collaborate and lead agency partners for execution for all influencer program and logistics
• Manage talent budgets and track KPIs / reporting for all talent and influencer lead initiatives
• Serve as main contact for fashion house and license counterparts
• Lead the IM function amongst the 360 counter parts with internal and external parties
• Maintain interaction and communication with Local IM Teams
• Support their PR/IM plan, events & influencers partnership programs
• Obtain regular information on local initiatives
• Gain alignment on programming with licensor motherhouse
• Oversee day-to-day budget management and supplier payments
• Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy

Benefits

• Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.
• We believe that a flexible philosophy of remote working gives everyone the freedom to choose what works for their individual circumstances and empowers them to always perform at their best.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees