Director, Global Events & Activations

PlayStation Global•San Mateo, CA

3d•Hybrid

About The Position

The Director, Global Events & Activations will lead the strategy, planning, and execution of PlayStation’s global events and activations portfolio, including consumer brand experiences, product previews, and experiential programs. This role delivers best-in-class executions that elevate the brand, strengthen community connection, and support priority launches. The Director partners with internal teams, agencies and regional teams to produce cohesive, innovative experiences that drive measurable business impact.

Requirements

Bachelor’s degree or equivalent work experience
15+ years of experience in global events, experiential marketing, production, or integrated marketing.
Proven success delivering large-scale, high-visibility programs for global brands.
Strategic approach with the ability to translate brand and product priorities into compelling experiences.
Experience supporting live gaming events that integrate gameplay demos, broadcast production, livestreaming, and interactive technologies in collaboration with development and platform teams.
Strong collaboration, relationship-management, and negotiation skills.
Organized, adaptable leader comfortable leading multiple fast-paced initiatives.
Experience leading global teams and developing talent.
Proficiency with Microsoft Office; familiarity with presentation, project-management, or creative tools a plus.
Willingness to travel internationally and collaborate across time zones.
Passion for culture, innovation, and the PlayStation brand!

Responsibilities

Own the global events and activations strategy aligned with PlayStation brand and portfolio priorities, ensuring premium, consistent experiences worldwide.
Be responsible for end-to-end event production, including creative direction, storytelling, spatial design, content, technology integration, and innovation.
Partner with cross-functional, global, and regional teams to scale strategies, ensure brand governance, and deliver differentiated experiences across markets.
Lead agency, creative partner, and vendor relationships, including RFPs, scopes of work, budgets, forecasting, and financial tracking.
Define success metrics, oversee performance reporting, and apply insights to refine future programs and identify emerging opportunities.
Develop guidelines, toolkits, and playbooks to support consistent, high-quality executions.
Present event concepts, recaps, insights, and recommendations to senior leadership.
Lead, mentor, and develop a high-performing global events team.