Director, Global Digital Marketing
About The Position
Develop and own the digital marketing strategy, aligning with campaign objectives and business goals. Design and execute integrated email marketing programs that nurture leads, promote launches, and deliver targeted content across the sales funnel. Develop audience segments, A/B test copy and creative, oversee template management, and report on email engagement and conversion metrics. Manage end-to-end webinar program logistics (topic selection, promotion, tech platform, speaker coordination, registration, analytics), ensuring seamless execution and measurable pipeline impact. Collaborate with Campaign, Content, and Creative leads to ensure digital campaigns are on message, on brand, and optimized for all funnel stages. Work closely with Marketing Ops and Analytics to track results, build dashboards, and conduct performance reviews (site traffic, email/webinar engagement, MQL volume, digital ROI, etc.). Ensure all web, email, and digital activities comply with relevant GDPR/privacy and regulatory guidelines. Demonstrated mastery of digital marketing across: web/UX, SEO (on-page/technical), SEM/paid search, digital display, and paid social. Deep experience with email marketing platforms, audience segmentation, marketing automation, and webinar/event marketing technology. Track record managing and optimizing digital advertising budgets (> $500K/year preferred) with strong ROI and reporting results. Strong analytic mindset; skilled in Google Analytics, tag management, CRM, UTM tracking, and performance dashboarding. Working knowledge of web content management (CMS), HTML, basic CSS, and digital creative/production workflows. Expert project and vendor management; able to prioritize, delegate, and deliver multiple programs and campaigns. High attention to detail, solution-oriented, and data-driven. Excellent collaboration and communication skills--comfortable interfacing with technical, creative, and business stakeholders.
Requirements
- Demonstrated mastery of digital marketing across: web/UX, SEO (on-page/technical), SEM/paid search, digital display, and paid social
- Deep experience with email marketing platforms, audience segmentation, marketing automation, and webinar/event marketing technology
- Track record managing and optimizing digital advertising budgets (> $500K/year preferred) with strong ROI and reporting results
- Strong analytic mindset; skilled in Google Analytics, tag management, CRM, UTM tracking, and performance dashboarding
- Working knowledge of web content management (CMS), HTML, basic CSS, and digital creative/production workflows
- Expert project and vendor management; able to prioritize, delegate, and deliver multiple programs and campaigns
- High attention to detail, solution-oriented, and data-driven
- Excellent collaboration and communication skills--comfortable interfacing with technical, creative, and business stakeholders
- 7 years in digital marketing roles spanning web, SEO/SEM, digital ads, email, webinars/events
- 2 years of experience in a team or project leadership capacity
- Bachelor's degree in Marketing, Digital Media, Life Sciences, or related field
Nice To Haves
- B2B life sciences or technology strongly preferred
- Master's degree a plus
- Experience delivering digital strategy and reporting in highly regulated, global, or complex product environments is a plus
- Local to the San Francisco Bay Area or willing to relocate preferred
Responsibilities
- Develop and own the digital marketing strategy
- Design and execute integrated email marketing programs
- Manage end-to-end webinar program logistics
- Collaborate with Campaign, Content, and Creative leads
- Work closely with Marketing Ops and Analytics
- Ensure all web, email, and digital activities comply with relevant GDPR/privacy and regulatory guidelines
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1,001-5,000 employees
