Director, Franchise Leadership - Liberty

The Coca-Cola Company • New York, NY

9d • Onsite

About The Position

Our products are available to consumers in more than 200 countries and territories. The brands are brought to our consumers through a network of independent, Company-owned or controlled bottling plants, as well as distribution operations who manufacture, package, merchandise, and distribute the finished branded beverages to our customers and vending partners. The Franchise Operations Director serves as the primary point of contact representing the total region portfolio and will steward the development of the brands with primary accountability of growing revenue, volume, share and transactions through. We are looking for candidates with bottling or general management experience that can build relationships and execute our strategies across our network.

Requirements

• Bachelor’s degree in Business, Marketing or Management required.
• 5 or more years in consumer packaged goods organization responsible for direct sales, key account or franchise management with P&L responsibility.
• Must have experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop plans to meet customer demand.
• Must have experience with annual business planning, forecasting, customer and distributor management and demonstrate a track record for delivering positive revenue results.
• Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.
• Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.
• Must possess excellent relationship building skills, as well as strategic leadership abilities
• Distribution center knowledge is ideal
• The ability to influence outcomes and be persuasive are ideal

Nice To Haves

• Master’s degree is a plus.

Responsibilities

• Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, and transaction metrics.
• Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.
• Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
• Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
• Standardizes common approach to capability building based on bottler segmentation.
• Assesses local Bottler commercial capabilities against established commercial strategies and objectives; identifying gaps and develops action plans to improve capabilities.
• Coordinate's training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
• Work with franchise commercial manager to steward the planning process, ensuring all customer plans are included.
• Be the subject matter expert for Foodservice & On-Premise Channel Plans and work with respective Directors and their sales teams at the bottlers to execute the plan.
• Participate in all channel planning routines from Atlanta.
• For Route-to-Market, partner with key stakeholders to prioritize RTM transformation as a strategic growth lever aligned with the 2035 long-range plan. Includes leading the design and execution of innovative RTM strategies, facilitating cross-OU knowledge-sharing visits, directing a cross-functional team to drive digital RTM enhancing market presence and operational efficiency, and influencing bottler leadership to support in-market development.
• For HORECA, develop a premium HORECA strategy to expand the glass portfolio in NYC, collaborate with North America commercial and franchise teams to shape OBPPC, channel segmentation, and investment strategy, and apply best practices from leading markets.
• Provides Bottler performance feedback to Franchise Leadership “serving as voice of the market.”
• Monitor's market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.
• Ensure all National Foodservice and Regional customer plans are communicated within planning process to ensure end to end execution.
• Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.

Benefits

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees