Director, Ford Racing Marketing

Ford Motor Company•Dearborn, MI

39d

About The Position

At Ford, our legacy of innovation and competitive spirit drives us to win on and off the track. This passion for performance dates back to 1901, when Henry Ford developed a race car called "Sweepstakes". It featured innovations such as mechanical fuel injection and insulated spark plugs that helped him win the race, as well as the money and fame that allowed him to start Ford Motor Company. At Ford Racing, this same passion for performance and innovation drives our work, every day. It has powered historic wins, from Le Mans to Baja to Daytona, and many others. It has fueled the development of iconic and breakthrough products that allow our customers to infuse this passion into their daily lives - from Raptor to Mustang GTD, just to name a few. Today, our commitment to winning at the highest levels of motorsport, to transferring our learnings into industry-leading performance products, and to our enthusiast customers and fans is stronger than ever. Ford Racing is seeking a Marketing Director to help lead our business, brand, and products into this exciting new chapter of our 125-year racing legacy. In this position... The Ford Racing Marketing Director will lead the strategic development of motorsport, product, and brand marketing communications for Ford Racing. They will be an influence-first leader who is able to collaborate and work with stakeholders on brand-led strategies executed across Ford. With strong creativity and passion for the work, at their core, they will be a modern marketer, and both inspire great work and be a brilliant operator, who knows how to navigate complex and matrixed organizations and brands. This role will oversee a team of 20+ marketing and product leaders & strategists. The Ford Racing Marketing Director will lead the strategic development of motorsport, product, and brand marketing communications for Ford Racing. They will be an influence-first leader who is able to collaborate and work with stakeholders on brand-led strategies executed across Ford.

Responsibilities

Be a strong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and culture even when the path is not yet clearly defined
Lead product marketing responsibilities in partnership with other Ford Racing teams and GM teams across the enterprise: Product & Customer: product planning, vehicle features, voice of the customer, etc. Offerings: configuring option packages, allocation methodology, etc. Promotion: product positioning, monitoring competition, etc.
Develop strategies and campaigns to tightly integrate Ford Racing motorsport, product, and brand marketing
Develop and deliver key brand and product narratives and campaigns, including leading the engagement with creative agencies
Own breakthrough motorsport marketing that will build brand equity and drive long-term growth for the business
Elevate social marketing to engage and connect with consumers in new ways
Lead identification of new, deeper insights to inform strategies and drive differentiation
Co-author and orchestrate the delivery of our brand strategy, and its application to the key enterprise strategies to enable and inform: Regional strategies from the Global brand strategy Brand architecture strategy and playbooks and brand guidelines Brand nomenclature strategy Merchandising Marketing Communications Integrated Services Community strategy Employer brand strategy
Create business opportunities through strong brand partnerships that open channels to new and existing customers - including entertainment, sponsorships, and co-branded products and events
Partner closely with global customer experience, engineering, product management, integrated services, global data, insights and analytics, global marketing and advanced technology to ensure consistent and cohesive interpretation of brand and product strategies