Director, Foodservice Sales (Hospital & Restaurant)

Celsius

4d•Remote

About The Position

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®—an everyday hustler with the essential energy to aim high, live fit, and go the extra mile wherever your goals take you. Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re Alani Nu—confident, colorful, and bringing main-character energy to every moment. SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re Rockstar®—a born rebel, raising the bar with mind-body energy and zero compromise. Together, we’re Celsius Holdings, Inc.—a global CPG company united by three powerhouse brands and one incredibly talented team. At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. This is the future of modern energy. This is Celsius. Ready to take your career to the next level? Join our team and redefine what it means to be energized. DIRECTOR NATIONAL ACCOUNT RESTAURANTS & HEALTCHARE, SALES – National Foodservice Sales Location: Field-Based (U.S. Based, Near Major Airport Required) Department: Sales Physical & Travel Requirements Must be able to travel ~50%, including overnight. Comfortable working in and around fitness venues, stores, and event spaces. Must live within 1 hour of a major international airport. People Management Responsibilities: YES Role Type: Full-Time, Non-exempt Reporting to the Senior Vice President Foodservice, the Director of National Accounts Restaurants & Healthcare leads the strategic growth and execution of the CELH portfolio of products for the Restaurant and Healthcare Channels. This role leads long term growth strategies along with short term tactics to increase the Celsius portfolio distribution, sales and brand presence in assigned channels through a variety of distribution and routes to market. This Director role works closely with the PepsiCo CCO / Sector Teams that manage the National Restaurant Channel, the National Healthcare Channel, and the PepsiCo Strategy Team responsible for Distributor Sales, and local account strategies for frontline Foodservice employees.

Requirements

10+ years of progressive experience in CPG Sales, preferably within beverage category.
Experience with distributor management, direct store delivery (DSD), and experience working with Restaurant and Healthcare channel customers
Strong business planning, presentation, and cross-functional leadership skills.
Proficient in Microsoft Office and field reporting tools (e.g., VIP, Excel).
Bachelor’s degree required; MBA or advanced business coursework preferred.
Must be able to travel ~50%, including overnight.
Comfortable working in and around fitness venues, stores, and event spaces.
Must live within 1 hour of a major international airport.

Nice To Haves

MBA or advanced business coursework preferred.

Responsibilities

Develop and manage the business performance of assigned national accounts both short and long-term.
Execute Joint Business Planning with key customers and PepsiCo account teams, develop Annual Operating Plans, and provide input into Strategic Foodservice Plan.
Develop and present creative and results oriented presentations to Customers, Bottler’s, and PepsiCo account teams.
Review and evaluate bottler and PepsiCo account team’s performance in achieving sales and merchandising objectives through specific objectives that are clearly articulated, mutually agreed upon and effectively measured.
Work closely with Celsius Finance and Legal Teams to ensure that all customer related funding and marketing proposals are compliant with Celsius internal policies and procedures.
Actively engage Celsius Marketing to create compelling promotional and brand building opportunities.
Effectively communicate National Account Updates and Customer Plans to Celsius Field and Regional Teams for execution and amplification.
Maintain a high level of interaction with key customers to ensure customer satisfaction, educate on product line and category developments and trends, as well as maintain a full understanding of key customers’ organizations.
Maintain thorough and current understanding of existing and projected product lines, category trends of key trade customers, of competitors and the marketplace in general
Leverage both syndicated and custom research to build fact based selling stories.
Forecast by brand and designated packing, volume expected from assigned customer group monthly, quarterly, and annually.
Complete all required accounting and administrative responsibilities for HQ.