Director Field Sales

Easy Ice LLC

11h

About The Position

Easy Ice LLC is a fast-growth company based in Marquette, MI. The Director of Field Sales is responsible for leading and executing the Field Sales Business Plan to drive revenue growth, market expansion, and profitability. This position provides strategic leadership to the outside sales organization and is accountable for developing and implementing the field sales strategy, recruiting top talent, coaching and training sales professionals, and building a high-performance culture. The Director of Field Sales will ensure alignment between corporate objectives and field execution, driving consistent performance across all assigned territories. This leader will work cross-functionally with Marketing, Operations, Finance, and National Accounts to maximize growth opportunities and deliver a best-in-class customer experience.

Requirements

Bachelor’s Degree required; MBA preferred
8–10+ years of progressive sales experience
minimum 3–5 years of outside sales leadership experience
proven track record of building and leading high-performing sales teams
experience developing sales strategy and executing business plans

Nice To Haves

Strong leadership and team-building capabilities
Strategic thinker with ability to execute tactically
Excellent interpersonal, presentation, and communication skills
Advanced negotiation skills
Strong analytical and forecasting abilities
Experience developing and implementing structured sales processes
Ability to inspire, motivate, and hold teams accountable
Entrepreneurial mindset and solution-oriented approach
Highly disciplined and results-driven
Proficient in CRM systems and Microsoft Office (Word, Excel, Outlook)
Ability to travel regularly to support field teams

Responsibilities

Own and deliver the annual Field Sales revenue, installation, and growth targets
Develop and execute the outside sales strategy to penetrate target markets and increase market share
Establish territory design, quota structure, and performance metrics aligned with company objectives
Monitor performance against KPIs and implement corrective actions as necessary
Provide accurate and timely monthly and quarterly sales forecasts
Recruit, hire, and onboard high-performing outside sales representatives
Develop structured training programs to ensure strong product knowledge, sales process adherence, and value-based selling
Coach and mentor field sales team members through regular ride-alongs and performance reviews
Build a culture of accountability, discipline, and continuous improvement
Develop succession plans and identify emerging sales leaders
Identify new market opportunities and expansion strategies in parallel with senior leadership
Analyze territory performance data and adjust strategy to maximize growth
Partner with Marketing to ensure field sales messaging and materials align with market needs
Ensure consistent execution of the company’s sales process across all territories
Work closely with Operations to ensure smooth installations and customer satisfaction
Collaborate with National Accounts to support franchise and regional growth initiatives
Partner with Finance to manage pricing strategies and profitability targets
Provide feedback to senior leadership regarding market trends, competitive activity, and customer insights
Ensure CRM compliance and accurate reporting across the field organization
Develop and maintain sales dashboards and reporting systems
Standardize best practices and drive adoption across the team
Maintain a positive and performance-driven team environment

Benefits

Competitive pay
Excellent Medical/Dental/Vision/Group Life
401k Company Match
PTO and Holiday Pay
Fitness Membership Reimbursement
Hands on experience that promotes a growth-oriented culture
Personal growth opportunities which encourages employees to “think outside the box”
Challenging and meaningful work that fosters learning and development
Fun fast-paced company culture and work environment
Collaborative team environment to support and mentor each other