Director, Fan Engagement Marketing – International Clubs

The National Football League•New York, NY

5h•Onsite

About The Position

The National Football League (NFL) is seeking an experienced international marketing leader to play a key role in operating and scaling its International 1:1 Club Managed Services function. This role leads day-to-day execution and operational delivery of a centralized, internal agency model that enables all 32 Clubs to execute compliant, high-quality, localized 1:1 fan engagement across more than 20 international markets. The Director ensures Clubs receive reliable, scalable support across email, SMS, mobile app, web, and emerging channels by operationalizing league data, platforms, and best practices. Success is measured by execution quality, operational reliability, campaign performance, regulatory adherence, and Club satisfaction, while enabling sustained international fan development.

Requirements

8-10+ years' of experience in CRM, lifecycle marketing, or performance-driven engagement, with international exposure
Experience operating within managed services, agency, or shared-services models, ideally in global environments
Working knowledge of international data privacy and marketing regulations and their executional implications
Demonstrated experience managing distributed teams or partners across regions and time zones
Strong executional fluency with MarTech platforms (CDPs, journey orchestration, messaging platforms)
Ability to manage high-volume, deadline-driven workflows with consistency and accuracy
Background in sports, entertainment, or global consumer brands

Nice To Haves

Experience supporting or scaling internal agency or managed services models in complex organizations
Strong operational instincts with the ability to translate strategy into repeatable execution
Comfortable working in matrixed environments with multiple stakeholders and dependencies
Experience partnering with Legal, Data, and Technology teams in regulated markets
Global mindset with sensitivity to cultural and regional differences in fan engagement

Responsibilities

International Club Managed Services Execution
Support the Senior Director in operating the International 1:1 Club Managed Services model as an internal agency serving all 32 Clubs.
Execute against the defined service offering, engagement model, SLAs, intake processes, and prioritization frameworks.
Ensure consistent, high-quality delivery across markets, time zones, and languages.
Global Operations & Workforce Enablement
Manage day-to-day operations of a distributed global workforce (including contingent associates across multiple regions).
Implement operating rhythms, workflows, training standards, and QA processes to support high-volume international execution.
Support capacity planning and workload balancing to meet Club demand while maintaining quality and compliance.
International 1:1 Marketing Delivery
Oversee execution of Club-led, league-enabled 1:1 campaigns across email, SMS, push, in-app, and web.
Ensure campaigns appropriately leverage behavioral, transactional, and engagement signals within market-specific constraints.
Apply testing frameworks and performance insights to drive continuous improvement at scale.
Data Privacy, Governance & Compliance Support
Execute established data governance and compliance standards for international fan data and PII usage.
Partner closely with Legal, Data & Analytics, and MarTech teams to ensure campaign execution aligns with GDPR and local market regulations.
Translate regulatory requirements into clear, executable guidelines for managed service teams and Clubs.
Club Enablement & Relationship Support
Act as a primary operational point of contact for Clubs on international 1:1 campaign execution and best practices.
Support Club adoption by delivering reliable service, clear communication, and timely issue resolution.
Escalate risks, constraints, and opportunities to the Senior Director with recommended solutions.
Cross-Functional Coordination & Reporting
Partner with International, Marketing, Data & Analytics, and MarTech teams to align execution with league priorities.
Support quarterly planning cycles by translating demand forecasts into execution plans.
Contribute to performance reporting, operational insights, and recommendations for scaling impact.