Fan Engagement and Marketing Intern
About The Position
Lexington Sporting Club is seeking a motivated and organized Fan Engagement & Marketing Intern to support integrated marketing campaigns and gameday fan experience initiatives for our USL Championship and Gainbridge Super League teams. This role combines digital marketing execution with hands-on involvement in live event production, offering exposure to both campaign strategy and matchday operations. Working closely with the Director of Marketing & Fan Engagement, the intern will assist in executing marketing campaigns while supporting the coordination and delivery of engaging fan experiences during home matches.
Requirements
- Current college student pursuing Sports Management, Marketing, Communications, or related field
- Strong organizational and communication skills
- Comfortable working in fast-paced, live event environments
- Ability to collaborate with peers and take direction effectively
- Detail-oriented and able to manage multiple responsibilities
- Availability for evenings and weekends during match season
- To support a safe and professional workplace, employment with Lexington Sporting Club is contingent upon the successful completion of a pre-employment background check.
Responsibilities
- Assist in executing integrated marketing campaigns across paid social, Google SEM, email, SMS, and owned digital channels
- Build, format, test, and proof marketing emails including weekly promotions, matchday communications, and general club announcements
- Write and edit promotional copy for email, paid social, radio scripts, website content, and SMS messaging
- Assist with audience targeting and segmentation for digital campaigns
- Support campaign tracking and assist with basic performance reporting
- Assist in developing the matchday production script and gameday grid
- Support preparation and distribution of the intern gameday rundown and task assignments
- Assist with coordination of interns across Fan Zone, Supporters Section, and other fan engagement areas during setup and breakdown
- Support execution of halftime activations (HER Impact Honoree, Fan of the Match, Junior DJ, Junior PA, etc.)
- Assist with theme night planning and promotional schedule execution
- Help ensure fan engagement elements are executed professionally and on schedule
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Career Level
Intern
Education Level
No Education Listed
