Senior Director, Fan Engagement Marketing - International Clubs

The National Football League•New York, NY

2h•Onsite

About The Position

The National Football League (NFL) is seeking a senior, internationally experienced marketing leader to lead its 1:1 International Club Managed Services function – an internal agency model designed to support all 32 Clubs across 20+ global markets. This role exists to enable Clubs to scale compliant, high-quality, localized 1:1 fan engagement internationally, leveraging league data, platforms, and best practices through a centralized service model. The Senior Director owns the strategy, operations, governance, and performance of this managed service, ensuring Clubs receive consistent, high-impact support while operating within complex regional data, privacy, and marketing regulations. The role oversees a distributed, multi-continent workforce and is accountable for delivery of more than 4,000 international Club campaigns annually, spanning email, SMS, mobile app, web, and emerging channels. Success is measured by Club satisfaction, operational reliability, regulatory compliance, and sustained fan development across international markets.

Requirements

10–12+ years of experience in CRM, lifecycle marketing, or performance-driven engagement, with significant international exposure
Proven experience operating managed services, agency, or shared-services models, preferably in global environments
Strong understanding of international data privacy and marketing regulations and their operational implications
Demonstrated ability to lead distributed teams and complex operations across regions and time zones
Track record of building trusted partnerships with senior stakeholders and client-like organizations
Experience with MarTech platforms (CDPs, journey orchestration, messaging platforms) and data-driven personalization
Background in sports, entertainment, or global consumer brands preferred
Passion for building scalable systems that empower local execution while maintaining global standards

Nice To Haves

Entrepreneurial, builder mindset with experience standing up or scaling new operating models (e.g., internal agency, managed services, or shared services) in complex organizations
Strategic storyteller with the ability to distill complex international, data, or regulatory challenges into clear narratives, decisions, and action plans for senior stakeholders
Exceptionally organized and operationally disciplined, with a proven ability to manage high-volume workstreams across markets, time zones, and teams without sacrificing quality
Collaborative leader who thrives in matrixed environments and consistently prioritizes collective outcomes over individual ownership
Clear, thoughtful, and proactive communicator capable of building trust with Club leadership, league partners, and cross-functional teams
Intellectually curious and open-minded, comfortable incorporating diverse cultural perspectives and market realities to drive better global outcomes
Client-service oriented, with a strong instinct for balancing standardization and scalability with flexibility and local nuance

Responsibilities

Own and operate the International 1:1 Club Managed Services model as an internal agency serving all 32 Clubs
Define the service offering, engagement model, SLAs, intake processes, and prioritization framework for Club support
Ensure consistent delivery, quality, and scalability across markets, time zones, and languages
Lead and scale a global workforce of ~15 contingent associates distributed across multiple regions
Establish operating rhythms, workflows, training standards, and performance management for high-volume international execution
Balance capacity planning with Club demand to support thousands of annual campaigns without compromising quality or compliance
Oversee execution of Club-led, league-enabled 1:1 campaigns across email, SMS, push, in-app, and web
Ensure campaigns leverage behavioral, transactional, and engagement signals while respecting market-specific constraints
Promote test-and-learn approaches to improve effectiveness while maintaining operational efficiency at scale
Own governance for international fan data and PII usage across all managed service activities
Partner with Legal, Data & Analytics, and MarTech teams to ensure adherence to GDPR and local market regulations
Translate regulatory requirements into practical operating standards for Clubs and managed service teams
Serve as a senior point of contact for Club leadership on international 1:1 marketing capabilities and best practices
Act as a strategic advisor—helping Clubs navigate market complexity while maximizing the value of league platforms and data
Build trust and adoption by delivering consistent, high-quality service and clear communication
Partner closely with Clubs, International, Marketing, Data & Analytics, and MarTech teams to align managed services with league priorities
Lead annual and quarterly planning cycles to align Club demand, service capacity, and international fan development objectives
Provide executive-level reporting on service performance, market insights, and opportunities to scale impact