Director, External Communications

Greystar•Washington, DC

About The Position

Greystar’s Corporate Communications team serves as the enterprise voice of the company, partnering closely with business leadership to shape strategic narratives and build Greystar's profile. We are looking for an experienced communications professional to join our team to lead external communications for the Americas. This individual has a strong foundation in media relations across the real estate and financial industries, a network of key press contacts, and a track record of executing impactful external communications campaigns. Reporting to the Head of Communications, this person will lead Greystar's US media engagement activities and support our broader global communications strategy, with a particular focus on our investment management business.

Requirements

7+ years of experience in external communications, with meaningful exposure to the real estate and/or financial services industry
An established network of media relationships across trade, national, and consumer outlets, with a track record of generating impactful coverage
Exceptional writing, messaging, and storytelling skills across formats and channels
Experience managing a team, with a collaborative approach to leadership
Comfort navigating large, complex organizations with multiple stakeholders and communications priorities
Ability to counsel and support senior leaders on communications strategies and messaging
A proactive, creative mindset with the ability to move quickly, adapt to shifting priorities, and deliver high-quality work under deadline
Familiarity with communications technologies including Microsoft Office 365, media monitoring platforms, newswires, and PR databases

Nice To Haves

Ideally this role would sit at Greystar's Global Headquarters in Charleston, SC. Open to this role sitting in other locations where we have a corporate office, with preference for: New York, NY; Chicago, IL; Washington, DC.

Responsibilities

Build and leverage an established network of financial and real estate media contacts to generate proactive, high-quality coverage on key company priorities
Drive the external communications roadmap, leading the Americas external communications team in delivering a proactive communications strategy that aligns with enterprise priorities
Handle day-to-day press inbounds and support crisis communications efforts, including developing rapid-response messaging and ensuring consistent, accurate information is communicated across channels
Lead a proactive, unified US external communications strategy that connects to Greystar's broader global approach
Maintain and execute against a forward-looking external communications calendar, defining thought leadership topics, key messages, and spokesperson briefings that position Greystar as a market leader
Drive Greystar's LinkedIn strategy and support broader social media efforts, developing content and campaigns that build brand presence, amplify earned media coverage, and engage target audiences across investment management and real estate
Organize and support press interviews, media events and spokesperson briefings.
Represent Greystar at relevant industry groups, conferences, and events

Benefits

Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service!
Additional vacation accrued with tenure.
For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
401(k) with Company Match up to 6% of pay after 6 months of service.
Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
Employee Assistance Program.
Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
Charitable giving program and benefits.
Benefits offered for full-time employees.