External Communications Specialist

AAA Mountain West Group • Las Vegas, NV

2d • Remote

About The Position

The External Communications Specialist will develop and execute strategies to enhance AAA Mountain West Group (MWG) public image. AAA MWG serves over 6.8 million Members in Alaska, Arizona, Northern California, Nevada, Montana, Utah and Wyoming. Serving as a primary company spokesperson for Nevada and Utah, you will help manage public relations strategies, crisis communications, aligning efforts with internal teams, and analyzing media trends for strategic insights.

Requirements

• Proven success in monitoring and analyzing media coverage and industry trends to identify opportunities and risks.
• Demonstrated experience serving as spokesperson and handling media inquiries.
• Experience building and maintaining professional relationships with diverse stakeholders, including government officials and coalition partners.
• Proficiency in crisis communications strategies and handling investigative media inquiries.
• Ability to cultivate and maintain relationships with media contacts, journalists, and industry influencers.
• Strong strategic thinking and ability to develop, lead, and implement comprehensive external communications strategies.
• Bachelor's degree in Communication, Journalism, or related field.
• 5 years experience in public relations, media, corporate communications, or a relevant field.

Nice To Haves

• Bilingual proficiency (Spanish/English).
• Experience working at a PR agency or other client-service oriented role.
• 5 years minimum experience in media relations/spokesperson roles.

Responsibilities

• Public Relations Develop and execute comprehensive external communications strategies to enhance MWG’s public image and reputation.
• Serve as one of the primary spokespersons for the Club, handling media inquiries and interviews, including preparation for and participation in regular weekend studio segments and other live appearances, with professionalism and accuracy.
• Design, pitch, and execute proactive PR campaigns around key company initiatives and public safety issues to consistently secure, positive, high-impact coverage.
• Brand Reputation Cultivate and maintain relationships with media contacts, journalists, and industry influencers to secure media coverage and partnerships.
• Manage crisis communication strategies and serve as the lead for investigative media inquiries.
• Lead the strategy for submitting the Club for relevant industry awards and professional recognition to enhance the organization's credibility and brand appeal.
• Stakeholder Relations/Media Monitoring Collaborate with internal business partners to align external communication efforts with overall business objectives.
• Monitor and analyze media coverage and industry trends to identify opportunities and risks.
• Identify and mentor key internal subject matter experts (SMEs) to become effective media commentators, expanding the pool of spokespersons for the brand.

Benefits

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level