External Communications Manager

Little Diversified Architectural Consulting • Orlando, FL

16h

About The Position

At Little, we believe in the power of design to create a better future. As a
nationally recognized design firm, our promise is to provide Results Beyond
Architecture – results that elevate the performance of our clients, positively
impact the environment, and enable individuals and communities to thrive.

Join our Marketing Team as External Communications Manager and you will directly
support and promote our brand, mission, and reputation through powerful
storytelling, holistic communications strategies, and a collaborative, inclusive
culture.

Location: Open to any Little office location - Charlotte, NC, Charleston, SC, DC
(Tysons Corner), Durham, NC, Newport Beach, CA or Orlando, FL

Your Opportunity

Collaborating closely with marketing team colleagues and firmwide leadership,
you’ll spearhead and implement a variety of external communication strategies
that drive awareness for Little across all our markets. You’ll serve as a
trusted communications advisor while exercising your excellent writing and
storytelling skills that engage our audiences. And, perhaps best of all, you’ll
join a best-in-class marketing team that always does our best to spark a spirit
of excitement and discovery in everyone around us.

Requirements

• Education: Bachelor’s degree in communications, marketing, journalism or demonstrated equivalent
• Minimum 8 years related experience. Experience in the A/E/C industry is preferred.
• Expert storyteller, writer and editor
• Excellent skills in a wide range of marketing and communication strategies, with deep focus on media/public relations
• Experience in measuring, tracking, and reporting the effectiveness and results of initiatives
• Capability to manage multiple assignments and priorities simultaneously in a fast-paced environment
• Ability to manage and direct public relations agency support when necessary
• Highly detailed, creative, collaborative, and resourceful
• Deep relationships and contacts across the media landscape; experience developing and executing media plans
• Strong business sense, leadership, and verbal/written communication skills

Nice To Haves

• Advanced knowledge of Adobe Suite, Wordpress, and media tracking platforms is preferred

Responsibilities

• Drive external communication planning and strategy – including media outreach, community partnerships and earned media assets – focusing on critical priority areas for Practices and Offices.
• Lead stories that resonate with target audience(s) while developing and implementing a proactive media strategy (across all markets) to generate positive awareness of Little.
• Collaborate with others on the development, review, editing, and deployment of external communications/marketing materials. Inform content and messaging. Identify gaps in communication.
• Participate in business development discussions to translate Practice and Studio value propositions into effective communications and storytelling. Enhance written thought leadership with our Practice Leaders, Studio Principals, Design Partners/Principals and Office Presidents.
• Partner with Little’s Digital Marketing Manager to create/share resources for “earned” and “owned’ content, ensuring a consistent and clear strategy and vision across all marketing platforms
• Monitor, track, and analyze the impact of and responses to communication. Sets metrics and key performance indicators (KPIs) to evaluate effectiveness at outset.
• Leverage and build valuable relationships with local and national business/industry publications, including having an active presence and ability to engage with writers/reporters on LinkedIn
• Track deadlines and execute survey submissions for industry listings across local and national publications
• Coach, inspire and mentor junior level team members

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees