Director, Experience Strategy (Pharma Agency Experience Required)

EVERSANA INTOUCH • New York, NY

8d

About The Position

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. WHAT DOES A DIRECTOR, EXPERIENCE STRATEGY DO? The Director of Experience Strategy leads the design and optimization of omnichannel experiences that connect brand purpose to customer needs through real-time data, content, user needs, technology, and insight. As an expert in digital channels and omnichannel integration, this individual identifies opportunities to innovate and activate personalized customer journeys by collaborating internally, with clients and agency partners. Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc., Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives Understand end-user needs and provide double clicks into user flows to reduce friction while enabling optimal accessibility & inclusivity Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients Support manager and Experience Strategy leadership on organic growth and new business initiatives Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. All other duties as assigned

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 8 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
• Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
• Strong analytical skills, with experience using data and customer research to inform strategic decisions
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
• Adept at using AI systems and frameworks

Responsibilities

• Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.
• Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives
• Understand end-user needs and provide double clicks into user flows to reduce friction while enabling optimal accessibility & inclusivity
• Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
• Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
• Support manager and Experience Strategy leadership on organic growth and new business initiatives
• Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Director