Group Director, Experience Strategy (Pharma Agency Experience Required)
About The Position
The Group Director of Experience Strategy is an expert in omnichannel and personalized experiences, leading internal and external workstreams across individual brands and portfolios. As the day-to-day leads on their brands, Group Directors play a key role in relationship building and are self-aware, exceptional presenters and storytellers. This role is rooted in collaboration and adaptability across varied stakeholders, ensuring customer experiences meet business goals, user needs, and offer clients an innovative edge. ESSENTIAL DUTIES AND RESPONSIBILITIES Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by: Lead the execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc., Understand end-user needs, double clicks into user flows to reduce friction and identify emotional connection points while ensuring optimal accessibility & inclusivity Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution Determine omnichannel maturity and enable transformation and modular readiness across brands Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients Support manager and Experience Strategy leadership on organic growth and new business initiatives Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. All other duties as assigned Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws for other regions, it is the policy of EVERSANA to provide reasonable accommodation when requested by an employee with a disability, unless such accommodation would cause an undue hardship for EVERSANA. If reasonable accommodation is needed to perform the essential functions of your job position, please contact Human Resources. PEOPLE LEADER People leaders must possess both the skills to effectively accomplish these tasks and the emotional intelligence to do so in alignment with our cultural values. In addition to the critical management and leadership tasks listed above, this role also includes the following unique responsibilities: Responsible for and oversee their respective department. Interview, select and supervise the activities of the department staff; communicate interpret and discuss with team the company policies and procedures. Determine job objectives, work methods and performance standards; review performance relative to departmental objectives discussion appraisal with each employee and performance; authorize and communicate salary changes, promotions, transfers, discipline, and discharge and administer all other personnel actions.
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- 10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
- Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
- Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
- Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers
- Strong analytical skills, with proven experience using data and customer research to inform strategic decisions
- Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
- Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
- Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
- Adept at using AI systems and frameworks
Nice To Haves
- Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Proven experience with real-time engine solutions offered in the pharma/biotech field
- Demonstrated leadership traits with an ability to mentor team members, collaborate effectively and positively influence decision
Responsibilities
- Lead the execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.
- Understand end-user needs, double clicks into user flows to reduce friction and identify emotional connection points while ensuring optimal accessibility & inclusivity
- Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
- Determine omnichannel maturity and enable transformation and modular readiness across brands
- Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
- Support manager and Experience Strategy leadership on organic growth and new business initiatives
- Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- All other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
