Director, Experience Strategy

PUBLICIS GROUPE•New York, NY

50d•$105,165 - $165,485

About The Position

Saatchi & Saatchi Wellness is looking for a Director, Experience Strategy. Are you an innovative Experience Strategist who's keen to apply your talent to the health and wellness space? Would you like to work in one of the fast growing and most innovative therapeutic categories? Would you like to be part of the largest healthcare communications network in the world? Do you believe in challenging convention and pushing for new ways to look at things? Do you enjoy working in a collaborative, fast-paced environment? Do you have a passion for inspiring and nurturing great ideas? If so, then this could be the perfect opportunity for you.

Requirements

4-6 years of HCP marketing experience preferred
Key experiences include: Project Brief Development
Tactical Planning
Journey Mapping
Content and Tactical Mapping
Ecosystem development
Data Analysis and Storytelling
CRM Strategy Planning
Next Best Action/Engagement Strategy
Field Force Activations
Able to become deeply immersed in our clients' business on both a commercial and clinical/scientific level
Able to develop strong client relationships and trust based on deep immersion in their business
Bring a rounded competency set spanning experience strategy
Creative thinker
Adept at storytelling (data and insights storytelling)
Able to simplify and clarify complex concepts
Excellent analytical skills
Presence and personality, or, in other words
Superb and persuasive communications skills, both written and verbal
Clients and the internal team want to work with you
Collaborative approach
Leadership skills

Responsibilities

Developing strong client relationships as a key strategic and business partner
Guiding the experience strategic direction in relation to our clients' brand development and marketing approach
Gain a deep, holistic and evolving understanding of our client's business objectives, challenges, threats and opportunities - including forward looking awareness of emerging competitive threats
Developing a deep understanding of our clients' customers' wants, needs, and behaviors across the full customer journey (awareness > trial > continuation)
Developing an understanding and ability to advocate for the full suite of the agency's growth practices and , and solutions offered by SSW
Collaborating cross-functionally with the creative, account, strategy, medical and analytics teams on business, brand and communications strategies
Developing POVs for our clients around business-critical issues and trends
Mining provocative insights that form the basis for effective communication, marketing, business and creative strategies
Developing inspiring tactical project briefs
Ability to lead the translation of business and data insights into strategies and tactics
Leading internal brainstorms and client workshops
Participating in new business pitches
Leading the tactical planning process from ideation to concept development and final client presentation