Experience Strategy, Manager
About The Position
We’re looking for a Manager, Experience Strategy to design and deliver compelling event experiences across our global portfolio. This role is at the intersection of product marketing and event strategy — bringing Salesforce innovation to life for customers and prospects through immersive, high-impact activations. You’ll partner across Product Marketing, Field Marketing and Strategic Events teams to ensure every experience — whether in person or virtual — is aligned to launches, industry moments, and customer needs. You’ll drive consistency across events, amplify key messages, and help translate experiences into measurable business impact. About the Team Salesforce Strategic Events produces the world’s most innovative technology experiences, including Dreamforce — the largest software conference in the world — as well as major global events like CNX, TDX, World Tours, and more. Our mission: create industry-leading experiences that inspire customers, showcase innovation, and fuel growth.
Requirements
- 6–8 years of experience in event marketing and/or experience design and strategy (technology industry a plus).
- Proven track record of managing complex projects across multiple stakeholders and functions.
- Highly organized and detail-oriented, with strong time management and prioritization skills.
- Excellent communicator with the ability to influence and collaborate across senior stakeholders and teams.
- Ability to interpret multiple, competing data points and priorities to provide data-driven decision making
- Comfortable operating in a fast-paced environment and adapting to change.
- Willingness to travel for key global events
Responsibilities
- Strategic Partnering Serve as the main point of contact for Product Marketing, Product, and Field Marketing leaders, ensuring event strategies align with business priorities and launches.
- Lead quarterly planning and business reviews with Salesforce product and industry partners across campaigns, field, and product marketing to align priorities and update holistic event plans.
- Event Experience Design Define the strategic presence of Salesforce product and industry solutions across the full event portfolio — from Campground activations to content tracks and ancillary events.
- Collaborate cross-functionally with Event Operations, Content Strategy and Operations, Event Demand Generation, Enablement and Pipeline Programs teams to deliver integrated experiences.
- Drive experience innovation by identifying, testing, and scaling emerging priorities or activations.
- Planning & Execution Build and maintain a comprehensive event calendar for Salesforce product and industry solutions.
- Develop pre-event overviews and post-event recaps highlighting participation, presence, and impact.
- Partner with global teams to ensure alignment and scalability across international events.
- Performance & Reporting Track, analyze, and share event performance metrics, translating insights into actionable recommendations.
- Present updates and outcomes to stakeholders, including PMM, Sales, Product, and Strategic Events leadership.
Benefits
- Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
- More details about company benefits can be found at the following link: https://www.salesforcebenefits.com
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
