Director, Event Marketing

Nascar•Homestead, FL

70d•Onsite

About The Position

Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 straight years (2002-19). In 2023, the Speedway hosts the second race in the Round of 8 of the NASCAR Cup Series Playoffs on Sunday, Oct. 22. In August of 2022, Homestead-Miami Speedway unveiled a new, colorfully designed logo that showcases the venue's sense of place and incredible competition while incorporating all what South Florida has to offer from the vibrancy of South Beach to the tranquility of the Keys. Using a combination of pink, blue, yellow, light and dark turquoise - colors specific to the culture of South Florida - the new Homestead-Miami Speedway highlights regional and cultural flair of color, speed and intense, off-the chart racing that is unique to Miami. NASCAR seeks a talented professional to join in the position of Director, Event Marketing, based at Homestead-Miami Speedway. Director, Event Marketing is involved in the development and execution of promotional campaigns to increase awareness, maximize ticket sales, and support best-in-class guest experience at NASCAR-owned tracks in the Southeastern region (Homestead-Miami Speedway, Daytona International Speedway, Talladega Superspeedway) with a primary focus on Homestead-Miami Speedway and the South Florida market. This role works closely with Track Leadership and central functions as the local market expert, informing marketing plans to advance the growth of tracks and core motorsports events.

Requirements

Bachelor's degree from four-year college or university, 5-7 years of related experience and/or training in sports/entertainment event marketing or communications; or equivalent combination of education and experience.
Bilingual (English to Spanish) verbal and written proficiency is a requirement.
Ability to read, analyze, and interpret complex documents.
Ability to write and prepare presentations for internal and external audiences.
Effective at giving persuasive presentations on complex topics to senior management, industry audiences.
Proficient in all company-provided software, including Tableau.
Advanced Excel and PowerPoint skills required.
Collaborative and energized by the challenge of influencing the transformation of NASCAR through owned and operated track properties.
Establish and maintain productive, thoughtful relationships with Track Leadership, internal colleagues, external partners & industry stakeholders, influencers & media.
Aptitude for leading change in a complex industry, visionary and strategic-minded.
Thrives in fast-paced, collaborative & dynamic culture, and motivated to be hands-on working with teammates.
Business acumen providing insights and counsel to internal and external stakeholders, as well as executive leadership.

Nice To Haves

Knowledge of Adobe Creative Suite (Cloud Creative) a plus.

Responsibilities

Oversee community engagement strategy and plans to reinforce the relevance of NASCAR tracks in local markets and support ticket sales goals
Lead grassroots marketing and local market activation efforts for Homestead-Miami Speedway.
Foster community relations and build mutually beneficial relationships with key stakeholders
Lead new fan development strategies and plans in local markets through partnerships, community outreach and in-market activation
Lead planning, management, and execution of local promotional plans, which may include local partnerships and influencer engagement.
Develop and maintain strategic community relationships in Miami and South Florida.
Initiate marketing and promotional event plan documents, and work with all regional and central functions on accountability for delivering critical deliverables of integrated plan.
Align internal/external stakeholders around event-specific marketing plans, goals, and objectives
Partner with Research & Insights and Data Strategy teams to continue delivering actionable insights that inform positioning, messaging, targeting and measurement of plans in market
Collaborate with central marketing teams to plan, manage and execute driver and team event promotion plans, which may include in-market events and track appearances to enhance the fan experience
Partner with and support Event and Guest Experience teams to enhance the event experience and build out weekend content and programming.
Activate onsite event experience plans for event weekends for assigned tracks
Inform, influence and advocate in the annual business planning process
Oversee marketing plans for non-NASCAR events e.g., concerts, festivals, and other sporting events
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.