Director, Enterprise Demand Generation
About The Position
Dodge Construction Network (Dodge) is seeking a Director of Enterprise Demand Generation to build and scale our enterprise growth engine. This is a hands-on leadership role for someone ready to step into Director-level ownership while still operating as a builder. This role will focus on driving pipeline across mid-market and enterprise segments, including building product manufacturers (BPMs), general contractors, subcontractors, and distributors. You will partner closely with Enterprise Sales, SDRs, and RevOps to design and execute a targeted, account-based strategy that drives engagement with high-value accounts and converts that engagement into pipeline and revenue. This role is unique in that it is an opportunity to own and build the enterprise growth motion at a pivotal time for the business; has high visibility and direct partnership with Sales leadership; and has the ability to shape how Dodge expands into mid-market and enterprise segments. This is a full-time position and reports directly to the VP, Performance Marketing. Preferred Location This is a remote, home-office based role and candidates located in the continental United States will be considered. Travel Requirements Expected travel is approximately 10% for this role.
Requirements
- 8–10 years of B2B demand generation experience, including strong exposure to enterprise and ABM motions
- Proven ability to build or significantly evolve demand generation programs tied to pipeline
- Experience working closely with Enterprise Sales and SDR/BDR teams
- Comfortable owning strategy while also executing key programs directly
- Strong understanding of complex buying committees and long sales cycles
- Data-driven and analytical, with the ability to turn insights into action
- Experience working with a B2B tech stack including Salesforce, Pardot, ZoomInfo, ABM platforms
- Strong point of view on how AI can enhance ABM and enterprise demand generation, including scaling personalization, improving account prioritization, and identifying in-market signals
Responsibilities
- Own the strategy and execution of enterprise demand generation and ABM programs
- Define ICP, segmentation, and target account strategy (tiering, prioritization, coverage)
- Build a full-funnel approach that drives new logo pipeline, accelerates existing opportunities, and increases product adoption rates among existing customers
- Partner closely with Enterprise Sales leadership to align on pipeline goals and account plans
- Develop and execute 1:1, 1:few, and 1:many ABM programs across key segments
- Orchestrate multi-channel plays across: -LinkedIn, account-based media, other relevant paid platforms -Events and roundtables -SDR/BDR outbound coordination -Personalized nurture and content
- Leverage intent data and engagement signals to trigger timely account engagement
- Drive measurable improvements in: -Target account engagement -Pipeline creation and influence -Conversion rates across funnel stages -Sales cycle velocity and deal size
- Build programs that support both early-stage awareness and late-stage deal acceleration
- Expand beyond traditional channels to build a more diversified enterprise funnel
- Test and scale channels such as: -Account-based paid media -Industry partnerships and sponsorships -Vertical-specific campaigns and content
- Continuously optimize messaging, offers, and conversion paths
- Define and track core enterprise KPIs: -Account engagement and penetration -Pipeline created and influenced -Conversion by stage and segment
- Partner with RevOps to build clear reporting, attribution, and insights
- Establish a culture of testing, learning, and continuous optimization
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What This Job Offers
Job Type
Full-time
Career Level
Director
