Director, E-Commerce

Patrick Ta Beauty•West Hollywood, CA

5h•Onsite

About The Position

Patrick Ta Beauty is looking for a strategic and execution-focused Director, Ecommerce to lead our growing DTC business. This role owns site performance, campaign execution, platform innovation, and international expansion - driving both revenue and brand elevation across digital touchpoints. Reporting to VP, Ecommerce, this leader will partner cross-functionally across marketing, creative, product development, and operations to bring brand and business goals to life. This role is on-site and based in West Hollywood, CA. ABOUT PATRICK TA BEAUTY Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application. Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

Requirements

7–10 years in ecommerce, ideally within prestige beauty, fashion, or luxury consumer brands, with ownership of site performance, revenue growth, and customer experience
Deep technical knowledge of Shopify Plus, GA4, Netsuite, and DTC best practices
Proven track record in leading site strategy, conversion optimization, and ecommerce tech roadmaps
Demonstrated experience managing vendor relationship and executing RFP process
Strong financial acumen and experience owning site-level P&L, forecasting, and contributing margin planning
Hands-on experience with customer service platforms and on-site personalization tools
Familiarity with international DTC including cross-border logistics, duties/taxes, and localization strategies
Experience launching and scaling on social commerce platforms such as TikTok Shop or similar marketplaces
Direct involvement in site redesigns, platform migrations, and campaign execution for new product launches
Built, launched, and optimized integrated digital experiences aligned with brand and commercial goals
Highly analytical, detail-oriented, and results-driven with a bias for action
Strategic thinker who can translate insights into high-impact initiatives
Cross-functional collaborator who thrives in fast-paced, high-growth environments
Strong communicator and problem-solver with a proactive and solutions-oriented mindset
Passion for beauty, digital innovation, and building best-in-class customer experiences

Responsibilities

Concept, develop, and execute comprehensive 360 marketing campaigns access DTC, including new product launches, site exclusives, and evergreen brand moments
Partner with marketing and creative teams to translate GTM briefs into fully executed site plans
Own homepage updates, collection landing pages, promo logic, and merchandising strategy
Own end-to-end QA and publishing for all campaign assets across mobile & desktop
Drive ongoing CVR improvements through UX enhancements, A/B testing, and site flow optimization
Identify friction points across the funnel – from PDP to checkout, and implement iterative updates
Monitor funnel metrics and apply learnings to future roadmap initiatives
Develop and scale strategies to increase AOV across full-price and promotional periods
Lead bundling strategy including pricing
Own the backend architecture and performance of our Shopify Plus store, ensuring platform stability, optimized checkout, and seamless integration across key tools.
Lead prioritization and optimization of new technologies that drive efficiency and growth, including personalization, bundling, search, and loyalty platform.
Run end-to-end RFPs and manage vendor relationships from sourcing through onboarding and performance tracking.
Partner with Ops and 3PL to ensure orders are fulfilled on time and to brand standards, with clear alignment on packaging, volume forecasts, and inventory availability.
Own performance across global markets, including site localization, duties/tax integrations, fulfillment SLAs, and click-to-delivery improvements.
Track and analyze key performance indicators including CVR, AOV, revenue per session, and checkout abandonment to inform optimization efforts.
Collaborate with VP of Ecommerce to support DTC forecast development and performance analysis, contributing insights tied to margin, revenue, and promotional impact.
Lead weekly and monthly DTC recaps for leadership, synthesizing site, campaign, and vendor data into actionable insights; use behavior, engagement, and transaction trends to inform roadmap, content strategy, and promotions.
Partner with VP, Ecommerce and marketing to lead social commerce strategy, including product merchandising, promo planning, and operational execution.