Director of E-Commerce

Inno Supps • Henderson, NV

1d

About The Position

The Director of E-Commerce is a senior strategic leader responsible for driving digital revenue growth and elevating the online customer experience. This role owns the full e-commerce ecosystem - from site experience to retention and performance marketing - with a focus on increasing Average Order Value (AOV), Lifetime Value (LTV), and overall profitability.
A data-driven and results-oriented leader, the Director of E-Commerce will oversee design, user experience (UX), email and SMS marketing, retention and subscriptions, upsell funnels, and overall digital performance. This position requires a balance of strategic vision and hands-on leadership to optimize every step of the customer journey and maximize growth across all digital channels.

Responsibilities

• Define and lead the overall e-commerce strategy, setting clear goals across revenue growth, conversion optimization, AOV, and LTV.
• Oversee the full digital ecosystem - including design, UX, retention, and marketing operations - ensuring a cohesive and high-performing customer experience.
• Partner cross-functionally with Marketing, Creative, Product, and Operations teams to align e-commerce initiatives with brand, business, and operational goals.
• Oversee upsell and cross-sell strategies across the customer journey (Pre-Purchase, Cart, Post-Purchase, and Thank-You Page).
• Lead design and UX efforts to improve site performance, reduce friction, and enhance engagement and conversion rates.
• Manage funnel functionality, performance, and QA to ensure consistent customer experiences.
• Direct the email and SMS marketing programs - ensuring campaigns drive engagement, repeat purchases, and customer loyalty.
• Oversee subscription and retention programs, optimizing user journeys for recurring revenue and long-term value.
• Build automation strategies for lifecycle marketing, segmentation, and personalized communication.
• Drive a culture of experimentation through A/B testing and performance analytics.
• Conduct competitive research, evaluate new tools or partners, and implement data-driven improvements.
• Regularly review KPIs (conversion rate, AOV, CAC, LTV, retention rate) and translate insights into actionable strategies.
• Lead reporting cadence (daily, weekly, monthly) across e-commerce metrics and funnel performance.
• Maintain documentation of all active campaigns, offers, and funnels in project management tools (e.g., Google Sheets, Monday.com).
• Ensure all messaging and creative assets align with brand guidelines and performance goals.
• Build, mentor, and lead a cross-functional team spanning design, UX, lifecycle marketing, and digital operations.
• Foster collaboration between departments to ensure seamless execution of campaigns and projects.
• Partner closely with leadership (CMO, Marketing Director, and Product teams) to shape the e-commerce roadmap.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed