Director of E Commerce

LUX 18•Los Angeles, CA

About The Position

Lux 18 is a global distribution company that partners with some of the most recognizable names in streetwear and fashion. Founded in 2018 in Brooklyn, New York we have expanded nationwide, opening our Los Angeles office in 2021 and building a reputation for elevating brands through creative retail, marketing, and distribution strategies. While Lux 18 operates behind the scenes, our impact is visible across the marketplace—from the digital shelf to in-store retail environments. We are seeking a highly strategic and data-driven Director of E-Commerce & Digital Strategy to lead Lux 18’s digital commerce ecosystem and drive the next phase of growth. This role will own the transition from a marketplace-focused model to a true direct-to-consumer strategy. This position will oversee all current e-commerce processes and manage the day-to-day work executed by our E-Commerce Manager. You will set the digital roadmap, identify revenue opportunities, lead marketplace and owned-site strategy, and build a scalable digital infrastructure that supports the company’s long-term vision.

Requirements

5+ years of experience in e-commerce, preferably in multi-brand fashion, streetwear, or apparel.
Strong Shopify experience with proven ability to build and scale DTC sites.
Demonstrated success growing an e-commerce business using KPIs and analytics.
Experience managing third-party marketplaces.
Strong understanding of merchandising, digital marketing, customer acquisition, and retention.
Experience leading or managing teams or cross-functional contributors.
Highly analytical and comfortable with forecasting models and performance dashboards.
Strong communication, project management, and organizational skills.
Ability to thrive in a fast-paced, entrepreneurial environment.

Nice To Haves

Familiarity with streetwear and fashion industry trends preferred.

Responsibilities

Own and lead Lux 18’s end-to-end digital strategy across marketplaces and owned e-commerce channels.
Develop the roadmap to build and execute a portfolio of owned, multi-brand online stores.
Translate business goals into actionable KPIs and performance dashboards that drive profitable growth.
Lead, mentor, and manage the E-Commerce Manager, ensuring high-quality execution and development.
Architect and oversee the development of new Lux 18-owned online retail properties.
Manage site UX, product presentation, assortment planning, merchandising, and content strategy.
Optimize conversion rate, customer journey, and merchandising based on analytics and A/B testing.
Supervise product creation, content uploads, and catalog structure produced by the E-Commerce Manager.
Oversee all third-party marketplace operations and performance.
Evaluate existing marketplace partners and identify new opportunities aligned with profitability and brand protection.
Monitor stock levels, pricing strategy, margins, exposure, and replenishment needs.
Guide the E-Commerce Manager’s daily marketplace tasks and vendor communications.
Build and lead the marketing strategy across digital channels including paid social, paid search, email, affiliates, and SEO.
Create growth models tied to revenue, ROAS, CAC, LTV, and customer segmentation.
Partner with creative teams to support product launches, campaigns, and events.