Director, Digital Technology & Commerce Platforms – Access Segment

Oshkosh•Frederick, MD

12d

About The Position

JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world. Position Summary The Director, Digital Technology & Commerce Platforms leads the strategy, architecture, and delivery of enterprise-grade digital systems across the Access segment – including eCommerce, web experience platforms, and CRM systems. Reporting to the Vice President of Global Digital Technology, this leader will work cross-functionally with Sales, Marketing, Project Management, and Operations teams to advance Oshkosh’s digital ecosystem supporting business growth and customer satisfaction through robust, secure, and innovative technology.

Requirements

Bachelor’s degree in Business, Information Systems, or a related field; MBA preferred.
10+ years of progressive experience in digital commerce, marketing technology, or CRM leadership roles, preferably in a B2B or industrial/manufacturing environment .
Demonstrated success leading digital transformation or eCommerce initiatives in a global organization .
Deep expertise with platforms such as Salesforce, Oracle Commerce, Sitecore, and Google tools (or similar) .
Proven ability to translate complex business needs into scalable, customer-focused digital solutions.
Exceptional leadership, communication, and collaboration skills.

Nice To Haves

Familiarity with dealer distribution networks , equipment lifecycle management, and connected product experiences.
Experience leading digital programs supporting aftermarket parts sales, service portals , or digital configurators .
Understanding of industrial equipment or heavy machinery markets.
Experience managing multilingual, multi-brand websites across global regions.

Responsibilities

Digital Commerce Strategy & Execution Help to define and lead the enablement of Access segment’s eCommerce and digital technology sales strategy, including online parts ordering, dealer portals, and self-service capabilities.
Own the platform architecture, reliability, and integration roadmap in partnership with the DT enterprise architecture team.
Partner with Marketing, Sales, and Product Management to champion digital customer journeys—from product research through purchase and post-sale support—delivering measurable business value.
Use data analytics to identify opportunities for improving online sales conversion, lead capture, and customer retention.
Sales & Marketing Websites Lead the technology roadmap for brand websites (e.g., JLG.com , JerrDan.com , etc.) ensuring platform reliability, cybersecurity compliance, and integration with analytics, personalization, and marketing technology systems.
Oversee site performance, technology selection and adoption, and global localization efforts.
Ensure sites comply with Oshkosh standards, accessibility requirements, and cybersecurity best practices.
Integrate and maintain marketing technology platforms (e.g. analytics, SEO/SEM tools, personalization engines) within a secure and governed technology stack.
CRM & Marketing Technology Enablement Own the strategy and governance for the Access digital CRM ecosystem (e.g., Salesforce) to improve visibility into customer relationships, sales pipelines, and marketing performance.
Collaborate with regional sales teams to define data-driven lead management, account segmentation, and reporting practices.
Drive marketing automation initiatives that enhance dealer communications, nurture campaigns, and digital engagement.
Partner with DT and Corporate Digital teams to ensure data accuracy, system interoperability, and adherence to enterprise architecture.
Leadership, Collaboration & Governance Own the technical roadmap and lifecycle management for all customer-facing digital systems, ensuring adherence to cybersecurity, data privacy, and ITIL support standards.
Lead a high-performing digital team across development, release management, productions support, and customer experience functions.
Partner with internal stakeholders and external agencies to deliver world-class digital solutions.
Establish governance frameworks for digital assets, content, and customer data management.
Manage budgets, vendor contracts, and performance metrics for all digital initiatives.
Serve as the digital thought leader within the Access segment, driving innovation that supports Oshkosh’s mission of “making a difference in people’s lives.”