Director, Digital Strategy, B2C

Monks • New York City, NY

23h • Hybrid

About The Position

As a Director, Digital Strategy, you will support large e-commerce and lead-gen B2C client engagements, shaping full-funnel paid media strategies that drive pipeline impact and revenue outcomes. This role is for you if you thrive in building strategic partnerships with growth-oriented e-commerce and lead-gen B2C clients and enjoy translating business objectives into integrated media plans across paid search, social, display, video, and emerging performance channels. You’ll serve as the account lead for our largest e-commerce and lead-gen B2C clients—owning strategy, execution oversight, and cross-functional coordination across marketing and sales stakeholders. Your priority is delivering high‑performing programs that drive results geared towards clients goals through data‑driven measurement, channel knowledge, creative success, and team leadership. We’re looking for someone who brings e-commerce and lead-gen B2C fluency, media leadership, and commercial acumen to a fast-paced, outcome-driven agency environment. You’ll guide client growth while mentoring junior team members and elevating how we deliver strategic media services to complex brands.

Requirements

• 7+ years of digital marketing experience with a strong focus on ecommerce or lead-gen performance strategy
• Proven success leading paid media programs for enterprise or mid-market ecommerce or lead-gen clients
• Deep understanding of full-funnel marketing and account-based strategies across digital channels
• Experience translating CRM data and sales metrics into actionable media insights
• Skilled in media forecasting, budget allocation, and measurement frameworks (including multi-touch attribution, MMM, and incrementality testing)
• Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders
• Collaborative leader who enjoys fostering cross-functional team success
• Strategic thinker with a performance mindset—you balance long-term growth strategy with day-to-day optimization
• Known for driving clarity, creativity, and innovation in complex brand environments
• Bachelor's degree or equivalent work experience

Responsibilities

• Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market e-commerce and lead-gen B2C accounts with $500K+/month in media spend
• Own client growth, retention, and roadmap development with a focus
• Architect integrated media plans across paid search, paid social, programmatic, YouTube, and affiliate to support both demand and brand goals
• Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments
• Guide media forecasting, annual planning, and performance reporting with a focus on ROAS, CAC, CLTV, and funnel-stage attribution
• Collaborate with analytics, ecomm, and CRM teams to optimize toward business outcomes—such as transactions, average order value, repeat purchase rate, and revenue—using back-end data sources like Shopify, BigCommerce, GA4, and Klaviyo
• Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey
• Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motions

Benefits

• Excellent, full coverage medical, dental, and vision insurance
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees