(USA) Director, Digital Media - Content Strategy

Walmart•Hoboken, NJ

About The Position

As a Director of Social Content & Platform Strategy, your focus will be to develop and lead business strategies that enable creators to produce story-led, discovery-driven content. You will partner with engineering, product, business, design, ecommerce and cross-functional teams. You will need to be a savvy self-starter who loves building from the ground up, leverages data to inform scale, and has excellent communication skills. This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what’s possible across today’s rapidly evolving creator & social commerce landscape. What you'll do... As part of a growing team , you will lead and advance our Social Commerce Content & Platform Strategy , inclusive of growth vision , financials , operations, production, and measurement. You will guide creating content that inspires product discovery on- and off- Walmart surfaces. Evolve and scale creator-first content production , including incentive models, platform & program offering s , & unified user experiences . Cultivate and lead a growing team that strategically balances creator storytelling with performance-based outcomes . Drive efforts internally & externally with executive partners , leadership , and cross-functional teams

Requirements

Minimum 1 0 + years of work experience in a related area ( e.g. Influencer Marketing , Creator Platforms , Content Marketing, Digital Marketing)
Deep expertise in social commerce & the creator economy , inclusive of media partners, social players/networks, and how consumers are using them in the US and internationally
Experience with social commerce platforms and/or activations
Quantitative and qualitative data analysis, and ability to create future strategies based on insights
Someone who can be both a visionary and big picture conceptual thinker as well as a doer.
Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights
Gravitas to advocate , influence, and gain buy in both internally and externally
Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.
Effective communication skills – you’re equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)
Highly organized and detail-oriented
Builder mentality, ability to build programs from the ground up and self-start with little direction
Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Nice To Haves

Digital marketing (for example, affiliate marketing, display advertising)
Leading a cross-functional team

Responsibilities

Social Content Strategy : Define and own the enterprise content strategy for how social & creator-led content is used across multiple surfaces and platforms ( e.g. paid, onsite , in-app , etc.) . Balance short-term and long-term approach . Proactively champion platform trends, algorithm changes, creator formats, and emerging social behaviors to inform strategy .
Platform Leadership : Pilot and scale new platforms, features, and content formats . Evaluate, activate, and scale AI -enabled & automated program offerings that reduce operational friction in the creator & customer journey . Advance trend intelligence capabilities that tie to product assortment.
Content Development : Develop editorial stories and storytelling-led briefs that inspire & guide creators ’ content development output, while factoring in creative quality, speed-to-market, and cultural/trending relevance. Ensure authentic, brand-safe, and performance-driven creator integrations that prioritize creators’ Creative Excellence : Partner with creative teams and creators to produce content based on business targets, campaign ob j ectives , & editorial calendars .
Operating Model : Lead and develop a team of editorial , platform managers, and production leads. Partner with cross-functional stakeholders & agency partners including marketing, media, social, legal, PR/comms, and tech.
Creators & Partnerships : Guide strategy for creators, influencers, and social partnerships in collaboration with Walmart Creator and internal social teams. Forge strategic partnerships with complementary partners that enable content growth & automation .
Measurement : Define success metrics and KPIs for social content performance across platforms. Partner with analytics teams to translate data into insights, learnings, and action. Create and progress experimentation roadmap.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.

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