PGIM-Director, Digital Marketing

Prudential Financial•Newark, NJ

2d•$155,000 - $175,000

About The Position

PGIM is seeking a motivated marketing professional to support the advancement of its digital experience for financial professionals and self-directed investors worldwide. The role will utilize marketing insights and current digital and industry trends to craft compelling user-focused experiences that promote client awareness and engagement. The individual needs to balance the needs of clients and prospects with business objectives. This position reports to the Head of Global Wealth Digital Strategy. Creating engaging and personalized client experiences that align with company guidelines and digital best practices. Partnering with key stakeholders across PGIM and Prudential to design and implement innovative online experiences that initiate or complement sales activity. Tailoring experiences and harmonious journeys for specific audiences. Proactively partnering with Content Marketing, Product Marketing and Channel Marketing to execute marketing programs aimed at attracting, engaging and converting financial professionals and consumers. Driving projects through the entire lifecycle, collaborating with campaign management, marketing automation, business intelligence, search optimization and technology teams. Securing alignment with primary stakeholders and drive projects through the entire lifecycle, collaborating with strategy, content/UX, analytics, SEO and technology teams. Championing new technologies, systems and functionality that improve client experience. Staying current with competitive digital landscapes across industries and be forward-thinking in finding solutions for emerging digital client needs. Developing strategies in partnership with the campaign management team to execute A/B and multivariate testing.

Requirements

8 years of professional digital marketing work experience, including digital/tech, company/agency
Hands-on experience with enterprise Content Management Platforms (Adobe Experience Manager a plus)
Experience creating and managing omnichannel personalized marketing campaigns across integrated digital marketing platforms (SalesForce Marketing Cloud a plus)
Experience defining web analytics strategies and constructing actionable analysis and insights
Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into actionable deliverables
Familiar with Scrum or other Agile development practices
Proficient in Microsoft Office products, Adobe products, and workflow solutions
Familiarity with ADA guidelines a plus.
Experience working in highly regulated industries a plus (finance, pharma, etc.)

Nice To Haves

Strong written and verbal communication skills: Clear and concise; Persuasive; Credible; Proactive; Professional
Strategic Thinking – rationalize context, relevancy, impact and resources
Ability to align business goals with digital best practices
Effective business partner and collaborator
Ability to prioritize work effectively and manage multiple projects at any given time
Ability to work independently and within a team

Responsibilities

Creating engaging and personalized client experiences that align with company guidelines and digital best practices.
Partnering with key stakeholders across PGIM and Prudential to design and implement innovative online experiences that initiate or complement sales activity.
Tailoring experiences and harmonious journeys for specific audiences.
Proactively partnering with Content Marketing, Product Marketing and Channel Marketing to execute marketing programs aimed at attracting, engaging and converting financial professionals and consumers.
Driving projects through the entire lifecycle, collaborating with campaign management, marketing automation, business intelligence, search optimization and technology teams.
Securing alignment with primary stakeholders and drive projects through the entire lifecycle, collaborating with strategy, content/UX, analytics, SEO and technology teams.
Championing new technologies, systems and functionality that improve client experience.
Staying current with competitive digital landscapes across industries and be forward-thinking in finding solutions for emerging digital client needs.
Developing strategies in partnership with the campaign management team to execute A/B and multivariate testing.

Benefits

Market competitive base salaries, with a yearly bonus potential at every level .
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave .
401(k) plan with company match (up to 4%).
Company-funded pension plan.
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

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