Digital Marketing Director

The Exodus Road•Colorado Springs, CO

26d•Hybrid

About The Position

Reporting to the VP of Global Communications, the Digital Marketing Director (DMD) serves as an integral member of the Global Communications Team, leading the organization's digital marketing strategy, content strategy, and funnel optimization efforts. The Digital Marketing Director oversees digital marketing and content initiatives and is responsible for architecting, directing, and continuously optimizing donor acquisition and engagement funnels from awareness through conversion and retention in partnership with, and at the direction of, the VP of Global Communications. The DMD will possess a unique blend of strategic funnel expertise, advanced technical skills, and collaborative leadership abilities. Challenged to lead a team to drive measurable growth through sophisticated digital strategies, manage complex funnel optimization projects, and partner effectively with Global Communications team members, a successful Digital Marketing Director understands how to translate organizational objectives into high-performing digital experiences that drive sustainable growth and engagement. The role requires expertise in email management systems, prospecting methodologies, SEO optimization, paid advertising, and cross-functional collaboration with designers, copywriters, and other creative professionals.

Requirements

8+ years of experience in digital marketing or advertising with proven funnel optimization expertise
5+ years of experience creating and optimizing marketing funnels from concept to execution with measurable results
5+ years of experience leading a team
Experience developing digital strategies while managing implementation on time and on budget
Demonstrated ability to create integrated content across all digital marketing channels
Bachelor's or Master's degree in marketing, communications, digital marketing, or related field
Demonstrated experience in funnel architecture, design, and optimization across multiple channels and touchpoints
Demonstrated experience of email marketing platforms, automation workflows, deliverability optimization, and advanced segmentation strategies
Proven expertise in paid advertising platforms (Google Ads, Facebook, Linkedln) with a focus on funnel metrics and optimization
Experience with marketing automation platforms, CRM systems, and funnel analytics tools
Proficiency with A/B testing tools, heat mapping software, and conversion rate optimization platforms
Experience working in cross-functional creative environments where multiple disciplines contribute to campaign success
Service-oriented team player with a passion for organizational mission and the ability to work effectively in a creative environment
Exceptional communication and interpersonal abilities to interface with creative professionals, stakeholders, and leadership
Ability to translate complex digital marketing concepts into actionable creative briefs and strategic direction
Strong copywriting skills with great attention to detail and the ability to optimize messaging for conversion
Experience presenting digital marketing strategies and results to executive leadership

Responsibilities

Design and optimize organizational marketing funnels from initial awareness through conversion and long-term engagement
Design and implement sophisticated email management systems, including drip campaigns, behavioral triggers, lead nurturing sequences, and lifecycle marketing
Develop and execute advanced prospecting strategies utilizing multiple touchpoints, lead scoring, and progressive profiling
Create and optimize landing pages, lead magnets, and conversion paths to maximize funnel performance at each stage
Implement comprehensive funnel analytics, A/B testing protocols, and conversion rate optimization strategies
Direct Global Communications team efforts in SEO strategy, including keyword research, content optimization, technical SEO, and link building to drive organic funnel traffic
Manage and optimize paid advertising campaigns across Google Ads, Facebook, Linkedln, and other platforms with a focus on funnel efficiency and cost per acquisition
Develop retargeting and remarketing strategies to re-engage prospects at various funnel stages
Create advanced segmentation strategies for personalized funnel experiences based on behavior, demographics, and engagement levels
Collaborate with the VP of Global Communications to monitor organizational website performance, focusing on optimizing for search, user experience, and conversion funnel efficiency
Collaborate with the Creative Director and other team members to implement website design, email design, and digital platform experiences that support funnel objectives
Maintain and develop effective use of key platforms (WordPress, Virtuous, etc.) to support advanced funnel strategies
Design and execute sophisticated email marketing funnels, including welcome series, nurture campaigns, re-engagement sequences, and conversion campaigns
Implement advanced CRM email automation workflows based on user behavior, engagement levels, and funnel position
Develop comprehensive prospecting systems, including lead magnets, progressive profiling, and multi-channel outreach strategies
Manage email deliverability, list hygiene, and compliance with data privacy regulations
Partner with team members to develop a content strategy for both small-scale and large-scale projects, integrating funnel strategy with compelling creative execution
Collaborate with designers, copywriters, content creators, and other creative professionals to execute integrated campaigns optimized for conversion
Work with Global Communications Team members to align digital strategies with broader organizational messaging and brand guidelines
Ensure all digital creative outputs are optimized for conversion and aligned with the overall digital marketing strategy
Report on comprehensive funnel metrics, including conversion rates at each stage, cost per acquisition, lifetime value, email deliverability, open rates, click-through rates, and revenue attribution
Conduct ongoing A/B testing of funnel components, including emails, landing pages, ad creative, and calls-to-action
Create comprehensive funnel reporting dashboards for leadership visibility into performance metrics
Present performance results and strategic recommendations to VP of Global Communications