Director of Digital Marketing

Mtm•Newark, DE

11d•Onsite

About The Position

Our client is a premier home remodeling company committed to transforming houses into dream homes. With a reputation for craftsmanship, innovation, and customer satisfaction, they specialize in high-quality remodeling services ranging from roofing, windows, doors, siding renovations to whole-home makeovers. They are looking for a dynamic and experienced Director of Digital Marketing to drive our online presence, lead our digital strategy, and help us expand our reach to new customers. Position Overview: We are seeking a strategic, creative, and results-oriented Director of Digital Marketing to join a growing team. In this role, you will be responsible for overseeing and executing all aspects of our digital marketing initiatives. From developing comprehensive digital strategies to managing day-to-day operations, you will ensure that they remain a leader in the home remodeling industry while driving customer acquisition and engagement.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
7+ years of experience in digital marketing, with at least 3 years in a leadership role.
Proven experience in SEO, SEM, PPC, content marketing, email marketing, and social media strategy.
Strong knowledge of web analytics tools (Google Analytics, SEMrush, etc.) and A/B testing.
Excellent leadership and team management skills.
Strong understanding of conversion rate optimization (CRO) and web user experience (UX).
Ability to analyze complex data and translate it into actionable insights.
Creative thinker with strong project management skills and attention to detail.
Excellent communication and interpersonal skills.

Nice To Haves

Experience with home improvement, construction, or real estate industries is a plus.

Responsibilities

Lead the development and execution of a comprehensive digital marketing strategy, ensuring alignment with business goals and objectives.
Oversee all aspects of SEO and SEM campaigns to increase organic search rankings and drive targeted traffic to the website.
Manage and optimize Google Ads, Bing Ads, and other PPC campaigns to generate high-quality leads.
Develop and implement a social media strategy across platforms (Facebook, Instagram, Pinterest, LinkedIn) to increase brand visibility, engage customers, and generate leads.
Create and manage email marketing campaigns, including newsletters, promotional emails, and drip campaigns to nurture leads and maintain customer relationships.
Oversee the creation of content (blogs, videos, case studies, etc.) to educate and engage potential customers while improving SEO performance.
Work closely with the web development team to ensure the website is user-friendly, optimized for conversion, and continuously improving based on performance data.
Monitor and analyze key performance metrics (KPIs) for all digital marketing channels and provide actionable insights to improve performance.
Develop strategies to generate high-quality leads and drive conversions through digital touchpoints.
Manage a small but growing team of digital marketing professionals and collaborate with other departments, such as sales, design, and operations, to align marketing efforts with company objectives.
Develop and manage the digital marketing budget, ensuring efficient allocation of resources across various channels.