Director, Digital Creative Strategy & Execution

LendingClub•San Francisco, CA

6h•Hybrid

About The Position

LendingClub is looking for a creative strategy leader to drive new and repeat customer acquisition through paid digital channels. As a Director of Digital Creative Strategy, you will play a critical role in growing and scaling digital marketing channel(s) as a crucial acquisition channel for multiple product lines. You’ll bring a strong testing mindset with expertise in performance marketing and channel specific creative strategy and play a critical role in shaping the strategy for our paid digital channels. You have an analytic mindset and will partner with channel leads to monitor and quickly iterate, test and optimize a large volume of creative variants based on test results. The ideal candidate will have a passion for fintech and is highly comfortable leading various stages of the creative process including strategy development, test roadmap planning, AI tools and platforms testing and scaling, creative development and execution.

Requirements

10+ years of marketing experience in performance marketing and creative strategy in digital channels
Bachelor's degree in a related field; or a related field
A blend of creative thinking and data driven decision making with the ability to convert creative learnings into insight driven campaigns that drive acquisitions
Deep knowledge of creative best practices across online ad platforms like Google Ads, Meta, etc.
Excellent creative judgement, communication skills and ability to interface effectively with internal and external stakeholders in a matrixed org structure , including channel, legal and compliance, analytics and product marketing
Strong project management skills with the ability to develop and deliver high volume of creative assets across multiple platforms
You have proficiency with Figma

Responsibilities

Define the creative strategy and partner closely with channel team to execute paid search, paid social and display strategy to drive growth for LendingClub across business lines and market segments
Build and own strategic relationships with performance marketing vendors and creative agencies
Provide creative direction to internal and external creative development teams to ensure creative assets are on strategy, brand and schedule.
Stay updated on and implement a creative AI strategy, identify new tools and platforms, test and scale creative and content development with an eye towards leveraging AI tools to accelerate creative asset velocity and lower creative costs
Design and implement an aggressive creative testing roadmap across the touch points, including content, creative, cadence to continually optimize channel performance and increase conversions
Continuously monitor creative test results, gather actionable insights, identify what is resonating, iterate based on learnings in collaboration with channel partners and leadership, while ensuring alignment with company priorities
Develop and deliver creatives for new channels (e.g. connected TV, Native ads, influencer strategy) to engage with prospects and bring volume into the sales funnel
Monitor and stay up to date on competitive creative activity, identify trends and test into new messaging proof points and maintain a channel learnings library
Build out and manage agency partner roster across channels