Director, Demand Generation

Direct Digital Holdings

5h • Remote

About The Position

Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its two brands in the Digital Advertising and AdTech industry: Colossus SSP and Orange 142. As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500 and agencies deliver successful marketing results that drive return on investment and strategic growth objectives. Direct Digital Holdings is not just shaping the present; we’re paving the way toward providing Digital Advertising for Everyone.

The Opportunity

Direct Digital Holdings is seeking a Director of Demand Generation to join the Marketing Team

As a key member of the marketing team, you will drive performance marketing initiatives to support conversions across existing clients, channel relationships, and new prospects. This is a highly collaborative, remote position.

Requirements

• Education: Bachelor's degree in marketing, business, or a related field; MBA preferred.
• Experience: 8+ years of experience in demand generation or a related field.
• Vertical Knowledge: Strong experience in Education, Travel, Energy, and Agencies verticals.
• B2B Expertise: Deep understanding of the B2B buyer's journey and persona-based marketing.
• Outbound Skills: Proven track record in managing email campaigns and high-volume BDR lead initiatives, including cold calling.
• Strategic Partnering: Experience working with B2B partners through marketing enablement.
• Leadership: Excellent leadership, team management, and collaboration skills.
• Performance Driven: Strong analytical skills with the ability to optimize the sales funnel

Responsibilities

• GTM Strategy: Develop and execute go-to-market strategies to drive demand generation and revenue growth.
• Lead Generation: Develop and manage a comprehensive lead generation program that includes inbound and outbound tactics.
• Cold Calling & Outreach: Lead and optimize cold calling initiatives as part of a robust BDR strategy to drive new business opportunities.
• Digital Campaigns: Oversee PPC/SEM and email campaigns to drive traffic, lead generation, and conversion rates.
• BDR Leadership: Develop and execute BDR lead initiatives and cold calling and email scripts to support sales growth.
• Team Management: Manage and mentor a team of demand-generation professionals.
• Cross-Functional Collaboration: Work with product marketing, sales, and customer success to align on website updates, channel marketing, and product rollouts.
• Analytics: Monitor marketing campaign performance and utilize Buyer’s Journey Reporting to make data-driven decisions.
• ABM Execution: Implement Account-Based Marketing (ABM) tactics and optimize content marketing placement.

Benefits

• Our “Culture of Care” philosophy is important to us, and we recognize that each member of our team contributes to creating and maintaining an environment of open communication, respect, professionalism, fun, and caring for those we work with.
• We care about your health and well-being, and strive to deliver above-market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees.
• Furthermore, we want to help you financially plan for your future by offering a 401(k) plan with a match and free financial coaching/counseling.

What This Job Offers

• Job Type: Full-time
• Career Level: Director