Director, Customer Marketing

Ivalua • New York, NY

6h • Hybrid

About The Position

Ivalua is seeking a strategic and visionary Director, Customer Marketing responsible for shaping how we engage, enable, and expand relationships with our global enterprise customers. In this role, you will drive the overall customer marketing strategy—from onboarding and retention to advocacy and expansion. You will architect the content and engagement strategy that connects customers across every stage of the journey: evaluation, onboarding, education, advocacy, and long-term partnership. Working closely with Product Marketing, R&D, Sales, and Customer Success organizations, you will drive platform adoption and satisfaction across a thriving community of users around the world.

Requirements

• Experience: 10+ years of B2B marketing experience, including 5+ years in customer, enterprise, or lifecycle marketing leadership.
• Advocacy Expert: Proven track record of building world-class customer advocacy programs and executive-level engagement programs that drive measurable business impact.
• SaaS Knowledge: Deep understanding of enterprise customer journeys, particularly in SaaS, Procurement, or Supply Chain technology environments.
• Content & Storytelling: Strong background in content strategy, storytelling, and event design for senior audiences.
• Collaboration: Excellent cross-functional leadership skills, with experience collaborating closely with Sales, Customer Success, Product, and Communications teams.
• Global Mindset: Ability to work effectively across different time zones and cultures (US and EMEA).
• Language Skills: Fluency in English is required
• Passion: A passion for elevating the customer experience at every touchpoint.
• Strategic Translation: The ability to engage with executives and translate strategic customer insights into business action.
• Technical Sensibility: You don’t necessarily have a deep technical background, but you love experimenting with new tools and have a personal interest in how AI and innovation drive business value.
• Balance: A balance of creative vision and operational discipline—with a focus on measurable impact, relationship depth, and customer lifetime value.
• Ambiguity: Comfort with breaking new ground on processes and principles in a fast-growing environment.

Nice To Haves

• French proficiency is a strong plus.

Responsibilities

• Drive Growth & Retention: Build and lead enterprise-focused lifecycle marketing programs that deepen engagement, drive advanced platform adoption, and accelerate expansion within top global accounts.
• Cross-Functional Collaboration: Partner with Customer Success, Sales, and Product Marketing, R&D teams to identify customer growth opportunities and deliver coordinated go-to-market motions across renewal, upsell, and cross-sell stages.
• Segmentation Strategy: Develop segmentation and journey frameworks for executive, business, and practitioner personas, ensuring tailored messaging and experiences throughout the customer lifecycle.
• Data-Driven Insights: Leverage data and insights to measure health, engagement, and expansion readiness across accounts. Mine market insights to inform strategic marketing decisions and stay ahead of industry trends.
• Build Champions: Spearhead customer advocacy initiatives aligned to product and solution narratives that amplify our customers' success and foster brand loyalty. You will deliver the requisite case studies, video stories, analyst references, and speaking opportunities needed to drive our next wave of growth.
• Strategic Content: Define and execute a customer content strategy that aligns with enterprise adoption journeys—including success stories, executive narratives, and best-practice thought leadership.
• Global Storytelling: Partner with Corporate Communications and Brand to elevate customer storytelling that showcases innovation and measurable outcomes achieved with Ivalua.
• Executive Programs: Build ongoing executive engagement programs, including roundtables, innovation councils, and strategic listening forums, to inform product direction and strengthen executive alignment.
• Event Strategy: Own the customer event strategy for enterprise audiences—driving participation in flagship experiences (such as Ivalua NOW), regional executive summits, and customer innovation sessions.
• Community Building: Influence and help to shape our customer community events as well as our online community, ensuring a consistent voice of the customer is woven through marketing, sales, and product storytelling.

Benefits

• Hybrid working model (3 days in the office per week)
• Snacks and weekly lunches in the office
• Exceptional training and career development program
• Regular social events, competitive outings, team running events, and musical activities,
• Medical, dental, vision, retirement (with company match)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees