Director, Customer Marketing

LogicMonitor•Austin, TX

4d•Hybrid

About The Position

LogicMonitor® is the AI-first hybrid observability platform powering the next generation of digital infrastructure. LogicMonitor delivers complete visibility and actionable intelligence across on-premises, cloud, and edge environments. By anticipating issues before they strike, optimizing resources in real time, and enabling faster, smarter decisions, LogicMonitor helps IT and business leaders protect margins, accelerate innovation, and deliver exceptional digital experiences without compromise. Our customers love LogicMonitor's ability to bring cloud and traditional IT together into one view, as seen in minimal churn rates, expansion business, and exciting new customer references. In fact, LogicMonitor has received the highest Net Promoter Score of any IT Infrastructure Management provider. LogicMonitor also boasts high employee satisfaction. We have been certified as a Great Place To Work®, and named one of BuiltIn's Best Places to Work for the seventh year in a row! LogicMonitor is at the forefront of hybrid observability and AIOps innovation. With our roots in IT infrastructure monitoring and our recent breakthroughs in AI agentic operations via Edwin AI, we are helping the world’s most sophisticated enterprises gain full visibility and control over their complex IT environments. Our customers rely on LogicMonitor to consolidate legacy tools, modernize their operations, and drive operational efficiency — and they love us for it. As we enter this next phase of growth, we are in search of a Director, Customer Marketing. This role is a strategic experienced leader whose scope spans programs that strengthen relationships with LogicMonitor’s global customer base and translate customer success into measurable business growth. The Director, Customer Marketing is responsible for designing and scaling strategies that increase retention, accelerate upsell and cross-sell, and expand advocacy across the customer lifecycle. The ideal candidate combines customer empathy with business acumen, bringing deep experience in enterprise B2B marketing, advocacy development, and executive engagement. They will lead a high-performing team that drives adoption, expansion, and advocacy through data-driven campaigns, executive programs, and customer storytelling.

Requirements

10+ years of experience in B2B enterprise marketing, including 5+ years leading Customer or Advocacy Marketing programs.
Proven success driving upsell, cross-sell, and expansion through customer lifecycle and advocacy initiatives.
Strong background in building and executing executive engagement programs (Customer Advisory Boards, CxO roundtables, or strategic account experiences).
Experience developing content and programs that turn customer success into business growth narratives.
Demonstrated leadership in managing and developing marketing teams.
Deep collaboration experience with Sales, Customer Success, and Product Marketing to deliver joint growth outcomes.
Advanced understanding of marketing technology stacks, CRM systems (Salesforce), advocacy and automation platforms, and AI-driven engagement tools.
Exceptional written and verbal communication skills with executive-level presence.

Nice To Haves

Experience in SaaS, monitoring, observability, or infrastructure software preferred.

Responsibilities

Develop and lead LogicMonitor’s global Customer Marketing strategy and team, focused on retention, upsell, cross-sell, and advocacy-led expansion, including executive engagement programs.
Design and execute full-funnel customer programs that increase product adoption, deepen engagement, and drive measurable revenue impact across the customer lifecycle.
Own Customer Advocacy and Storytelling programs, including case studies, peer reviews, analyst references, and customer speaker recruitment.
Lead Executive engagement initiatives such as the Customer Executive Advisory Board, executive roundtables, and strategic relationship programs that strengthen customer partnership and loyalty. Develop and orchestrate the exec briefing program for top customers.
Partner with Customer Success, Sales, Marketing, and Operations to define account-based engagement strategies that support upsell, cross-sell, and renewal goals.
Oversee customer communications and campaigns, including newsletters, nurture programs, and industry-specific storytelling that amplify customer value and outcomes.
Build and manage a high-performing Customer Marketing team, providing mentorship and career development across advocacy, engagement, and communications functions.
Leverage AI and marketing automation tools to identify expansion opportunities, personalize outreach, and optimize customer lifecycle engagement at scale.
Collaborate with Marketing Operations to define KPIs for advocacy pipeline, campaign impact, and contribution to retention and expansion metrics.
Partner with the executive team and field leadership to align Customer Marketing programs with top-tier strategic accounts and thought leadership initiatives.